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Index
Cover
Title Page
Copyright
Contents
1. Overture
2. How to produce advertising that sells
3. Jobs in advertising – and how to get them
4. How to run an advertising agency
5. How to get clients
6. Open letter to a client in search of an agency
7. Wanted: a renaissance in print advertising
8. How to make TV commercials that sell
9. Advertising corporations
10. How to advertise foreign travel
11. The secrets of success in business-to-business advertising
12. Direct mail, my first love and secret weapon
13. Advertising for good causes
14. Competing with Procter & Gamble
15. 18 Miracles of research
16. What little I know about marketing
17. Is America still top nation?
18. Lasker, Resor, Rubicam, Burnett, Hopkins and Bernbach
19. What’s wrong with advertising?
20. I predict 13 changes
Reading list
Index
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