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Index
Cover
Contents
Title
Copyright
Dedication
Foreword
Preface: A Tale of Transformation—and Lasting Productivity Gains
Chapter 1: A Wellspring of Enduring Innovation: The Soft Edge
How a Simple Triangle Can Predict Long-Term Health
The Triangle of Long-Term Company Success
The Prize Is Continual Innovation and Lasting Success
Why the Soft Edge Now?
Notes
Chapter 2: Hard Versus Soft: The Fight for Resources
The Hard Edge Grew from Resource Scarcity
“In the Future, the System Must Be First”
Backlash Grows Against Lifeless Rationality
How Edwards Deming Found the Magical Balance
Hard-Edge Advantages Are Wonderful But Fleeting
The Soft Edge Is the Key to Enduring Company Health
Notes
Chapter 3: Trust: The Force Multiplier of All Things Good
Trust Is Worth $25 Billion in Sales
Trust Is the Foundation of Greatness
Building Trust Is Strategic—and Rare
Trust Is the Bedrock of Innovation
Trouble in Paradise: NetApp
Does Trust Still Work When Sales Rejection Is the Norm?
How Trust Creates Grit (and Vice Versa)
How to Build a Culture of Trust, Inside and Out
Use Data (Wisely) to Build Trust With Customers and Employees
Data Visualization: A Catalyzer of Trust
Gaining The Edge
Notes
Chapter 4: Smarts: How Fast Can You and Your Company Adapt?
What, Exactly, Are Smarts?
Grit Accelerates Learning
The Knowledge Explosion: Mayo Clinic
Stretch Your Neuroplasticity
Learn from the Best
Learn Fast from Your Mistakes
How a Great Coach Got His Best Idea
Think Laterally
Dr. Watson, I Presume
Can Mayo Learn Fast Enough to Avoid Disruption?
Gaining the Edge
Notes
Chapter 5: Teams: Great Things Come to the Lean and Diverse
Teams Are Old, Teamwork Is New
The Mighty Power of the Two-Pizza Rule
Getting Small and Fast: SAP
If Sharing Is Good, Why Is It So Hard?
Diversity Will Fail If It’s Shallow and Legalistic
Why Cognitive Diversity Works
Seek Different Perspectives, Common Core Values
Three Essentials: Chemistry, Passion, and Grit
Cultivate the Gifts of High Expectations
Create Space for Personal Autonomy (with Boundaries)
How to Use Crowdsourcing to Magnify Your Team
Sociometrics: The Hard Science of Teamwork
Gaining the Edge
Notes
Chapter 6: Taste: Beauty Made Practical, Magic Made Profitable
What Is Taste and Why Is It So Valuable?
The Big Three: Function, Form, Meaning
Integration and Intelligence: Nest Labs
How Specialized Lost Its Taste
How to Reclaim Your Mojo
Unlocking the Secrets of Taste
Where Taste Meets Data
Finding the Sweet Spot
Gaining the Edge
Notes
Chapter 7: Story: The Power of Story, Ancient and New
Story Is Narrative With Conflict
Why Stories in Business?
Story Gone Wrong: Dell
Leadership and Storytelling
Why Cirrus Pioneered the Whole-Airframe Parachute
Good Stories and Storytelling
When Your Customers Tell a Better Story Than You Can
Technology Changes But Stories Endure
Data Storytelling
Gaining the Edge
Notes
Conclusion: The Sweet Spot of High Performance
Innovation at Two Hundred Miles Per Hour
Afterword
Acknowledgments
About the Author
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Index
End User License Agreement
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