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Index
AUTHOR'S NOTE
STEALING MYSPACE
CIRCLE OF FRIENDS
RISING FROM THE ASHES
THE TRAILER PARK OF THE INTERNET
STRUGGLING TO SURVIVE
THE FAKESTER REVOLUTION
BUILDING MYSPACE
THE BOARDROOM COUP
THE FIX-IT-LATER PHILOSOPHY
OPERATION SHOW TIME
ARE WE MISSING THE NEXT GOOGLE?
TSUNAMI
INDEPENDENCE
THE KING OF SPYWARE
SCHMUCK INSURANCE
THE GAME IS ON
PROJECT IVORY
HOLDING A TIGER BY THE TAIL
A FINE LINE BETWEEN RISQUÉ AND DIRTY
“A PLACE FOR FIENDS”
PEBBLE BEACH
WAR AGAINST WEB 2.0
NUMBER ONE IN EVERY MARKET
BEYOND THE BANNER AD
THE FACEBOOK REVOLUTION
MYSPACE 2.0
DIGITAL IDENTITY
EPILOGUE
ACKNOWLEDGMENTS
NOTES
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