Recruiting With Social Media · Social Media's Impact on Recruitment and HR by Anand, Raj -- Read -- Imperial Library of Trantor

Index

1. Setting the Scene

What Is the Shift, and How Is It Affecting Recruitment?

Evolution of Social Media Rise of Social Networking

Recapping Social Media Tools What Is Digital? How Does Social Media Fit in Digital?

Video Social Media Picture Social Media Blogging and Social Media Emerging Social Networking Tools

Social Media’s Role in Recruitment and HR

Sell More Increase Awareness Increase Efficiency Decrease Costs

Summary

2. Understanding Social Media and Technology

Technologies and Platforms Making Waves

HTML XML RSS JavaScript Widgets API Integrating Social Media Campaign Mobile Platforms Value of Interaction Using Email as an Application Trendsetters and Successful Companies

Summary

3. Tracking, Measuring, and Understanding the Impact of Integrated Social Media Campaigns

What to Track?

Twitter Measurement Group Management How to Measure It Understanding Your Audience Further Ways to Understand Your Audience Google Analytics Social Web Analysis

Introduction to the Concept of an Integrated Campaign

Challenges of Integrated Campaigns

Summary

4. Social Media’s Impact on Search and Advertising

Social Media and Maximizing Search Engine–Related Marketing

Google Approach Understanding a Search Engine Relevant Content Is King Misleading Search Engines Search Engines and Awareness on the Web

The New Genre of Search Engines

Real-Time Search Twitter Social Media: The New Search Engines Search for Sourcing

Optimizing Social Media Content

Facebook Public Profile LinkedIn Public Profile YouTube Public Profile Twitter Public Profile Self-Hosted Social Media Balancing SEO with Brand Perception

Understanding Social Media Optimization (SMO)

Understanding Search in Social Media Clear Message and Interaction Are Key

Social Media Advertising

Benefits of Social Media Advertising Disadvantages of Social Media Advertising Understanding Advertising Concepts Buying Advertising on the Web Social Media Advertising Platforms Facebook Advertising LinkedIn DirectAds

Summary

5. Social Media for Talent Acquisition and Retention

Acquisition

Approaches to Acquisition Branding Acquisition Strategy

Retention and Development

Strategy Technology

Summary

6. Planning Innovation in Social Media

Why Social Media and Innovation? Responsibility for Innovation

Public or Private Innovation?

Manageable Routine to Innovation Summary

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