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Imperial Library
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Index
Cover
Title
Copyright
Dedication
Acknowledgements
Table of Contents
Chapter 1 The Ever-Expanding Journey
Growth Is a Lifelong Process
I, Photographer
You’ve Got to See. See?
It’s Mine. My Precious
The Roads of the Journey
Chapter 2 Rules, Rules Rules
Obey the Rules . . . Sometimes
Rule 1: The Rule of Thirds
Rule 2: The Construct of Depth
Rule 3: Leading Lines
Your Takeaways
Chapter 3 Looking to See
The Task of Seeing
A Case for Rubbernecks and Ballheads
My Legendary and Infinitesimally Short Attention Span
The Big Apple of My Eye
Your Takeaways
Chapter 4 Allies in Distortion and Perspective
See What You Want to See
Leading Lines
Depth of Field
A Friend in Distortion
The Dutch Tilt
The Funkbuster
A Word about Distortion and Compression
Your Takeaways
Chapter 5 The “Gimme” Shot
What Exactly Is the “Gimme Shot”?
The Gimme Shot in Practice
Your Takeaways
Chapter 6 The Best-Laid Plans
Fortune Favors the Prepared . . . Most of the Time
Before the Shoot
Heading to the Shoot
After the Shoot
Your Takeaways
Chapter 7 Forever The Tourist
A Fateful Stroll in Infrared
When in Rome
Your Takeaways
Chapter 8 Post-Processing and The Rightings of Wrongs
The Tragedy of the Sloppy Photo
Correcting Perspective
Correcting Color
Correcting Anomalies
Your Takeaways
Chapter 9 Philosophies of Stylization
Photography’s Cosmetics Department
Seeing with Your Creative Eye
Greatness in an Ensemble
Your Takeaways
Chapter 10 The Tools of The Trade
Rhyme and Reason
Your Bag o’ Tricks
High Dynamic Range (HDR)
Split Toning
Texture Blending
Black and White Conversions
The Case of Protanopia and Deuteranopia
Your Takeaways
Chapter 11 You = Your Brand
What’s in a Name?
This Lifelong Marathon of Mine
Your Takeaways
Chapter 12 Give a Little Bit of Yourself
The Fine Art of Sharing
Your Brand Value
Defining Your Brand
Consistency: Content’s Queen
Serialize Your Content
The Rules of Engagement
Your Brand IRL
Your Takeaways
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