Blue Ocean Shift by Kim, W. Chan -- Read -- Imperial Library of Trantor

Index

Cover Title Page Copyright Table of Contents Epigraph Preface PART ONE Blue Ocean Shift

1. Reach Beyond the Best 2. The Fundamentals of Market-Creating Strategy 3. The Mind of a Blue Ocean Strategist 4. Humanness, Confidence, and Creative Competence

PART TWO The Five Steps to Making a Blue Ocean Shift

Step One: Get Started

5. Choosing the Right Place to Start 6. Constructing the Right Blue Ocean Team

Step Two: Understand Where You Are Now

7. Getting Clear About the Current State of Play

Step Three: Imagine Where You Could Be

Step Four: Find How You Get There

Step Five: Make Your Move

Epilogue: A National Blue Ocean Shift in Action Acknowledgments About the Authors Bibliography Notes Newsletters

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