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Index
Praise
Title Page
Copyright
Dedication
Table of Contents
GAME-CHANGER: A Definition
Our Goal
ONE:
How and Why Innovation at Procter & Gamble Changed Its Game
TWO:
What P&G’s Innovation Transformation Means for You
PART ONE: DRAWING THE BIG PICTURE
THREE:
The Customer Is Boss:
The Foundation of Successful Innovation
FOUR:
Where to Play, How to Win:
How Goals and Strategies Achieve Game-Changing Innovation
FIVE:
Leveraging What You Do Best:
Revitalizing Core Strengths with Innovation
PART TWO: MAKING INNOVATION HAPPEN
SIX:
Organizing for Innovation:
Building Enabling Structures
SEVEN:
Integrating Innovation into Your Routine:
From Generating Ideas to Go to Market
EIGHT:
Managing the Risks of Innovation
PART THREE: THE CULTURE OF INNOVATION
NINE:
Innovation Is a Team Sport:
Courageous and Connected Culture
TEN:
The New Job of the Leader:
Innovation and Growth
CONCLUSION:
How Jeff Immelt Made Innovation a Way of Life at GE
AFTERWORD
ACKNOWLEDGMENTS
About the Authors
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