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Index
Cover
Series Page
Title Page
Copyright Page
Dedication
Table of Contents
Preface
I: From Birth to Identity: IBM in Its Early Years, 1880s–1945
1. Origins, 1880s–1914
2. Thomas J. Watson Sr. and the Creation of IBM, 1914–1924
3. The Emergence of IBM and the Culture of THINK
4. IBM and the Great Depression
5. IBM in World War II, 1939–1945
II: IBM the Computer Behemoth, 1945–1985
6. IBM Gets into the Computer Business, 1945–1964
7. How Customers, IBM, and a New Industry Evolved, 1945–1964
8. System 360: One of the Greatest Products in History?
9. “The IBM Way”: How It Worked, 1964–1993
10. “The IBM Way”: What the World Saw, 1964–1993
11. IBM on the Global Stage
12. Two Decades of Antitrust Suits, 1960s–1980s
13. Communist Computers
14. “A Tool for Modern Times”: IBM and the Personal Computer
III: A Time of Crisis, 1985–1994
15. Storms, Crisis, and Near Death, 1985–1993
16. IBM’s Initial Response, 1985–1993
17. How IBM Was Rescued, 1993–1994
IV: IBM in the New Century
18. A New IBM, 1995–2012
19. Hard Times, Again, and Another Transformation
20. THINK: IBM Today and Its Legacy
Author’s Note: In the Spirit of Transparency
Bibliographic Essay
Index
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