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Index
How to use this book
It’s Always Your Move
Part 1: Mastering the Fundamentals
1. The 3 Surprising Rules of Money: Break Them at Your Own Risk
2. Finding a Profitable Idea: The Simple Process We’ve Used With 20 Products
3. The Secret to Creating 100, 1,000, or 10,000 Loyal Customers
4. Field Report: Nobody’s a “Natural Entrepreneur” by Danny Margulies
Part 2: Focusing on the Right Things
5. Being Different: The Art of Standing Out from the Crowd
6. “What Should I Charge?”: How to Sell Without Feeling Sleazy
7. The Magic of Building Automatic Revenue Into Your Business
8. Field Report: How to Earn $10,000 Per Month, Even If You Can’t Sell by Nagina Abdullah
Part 3: Growth for Tomorrow
9. Getting Stuck is Normal, but Winners Grow Anyway
10. Finding a Mentor: How to Supercharge Your Success
11. Mental Toughness: How to Master Setbacks, Failure, and even Success
12. Field Report: 44% Growth Without Any New Products by Graham Cochrane
Now It’s Your Turn
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