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Index
Cover
Title Page
Copyright
Contents
The $12 Million Stuffed Shark
Branding and Insecurity
Branded Auctions
Branded Dealers
The Art of the Dealer
Art and Artists
Damien Hirst and the Shark
Warhol, Koons, and Emin
Charles Saatchi: Branded Collector
Christie’s and Sotheby’s
Choosing an Auction Hammer
Auction Psychology
The Secret World of Auctions
Francis Bacon’s Perfect Portrait
Auction Houses vs. Dealers
Art Fairs: The Dealer’s Final Frontier
Art and Money
Pricing Contemporary Art
Fakes
Art Critics
Museums
End Game
Contemporary Art as an Investment
Postscript
References
Art Websites
Photo Credits
Index
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