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Index
Cover
More Praise for Advanced Presentations by Design
About This Book
Dedication
Title page
Copyright page
Foreword
Acknowledgments
Introduction
Why Do We Need to Reinvent the Way We Design Presentations?
How to Reinvent Your Presentation: The Extreme Presentation™ Method
Where to Start . . .
How This Book Is Different from All Other Presentation Books
What This Book Is—and Is Not—About
The Structure of This Book
PART I: Who?
1: Audience: Understanding What Types of Communication Will Be Most Effective for Your Audience
Step 1: Identify the Communication Preferences of the Different Personality Types in Your Audience
How to Estimate Your Audience’s Personality Types
How to Match Your Presentation Design to Different Personality Types in the Same Audience
Additional Information About Your Audience
PART II: What?
Why You Should Have Specific Presentation Objectives
Why Discuss Problem Solving in a Book About Presentation Design?
Why You should Always Focus Your Presentation on an Audience Problem
You Do Need Evidence!
The Reality Principle: Show Concrete and Specific Data Whenever Possible
2: Objective: Setting a Measurable Objective for Your Presentation
Step 2: Set Specific Objectives for What You Want Your Audience to Think and Do Differently After Your Presentation
The Typical—and Wrong—Way to Set Presentation Objectives
Developing Effective Presentation Objectives
The Curse of the “Update” Presentation
How Do You Know Whether You Have Set the Right Objectives?
3: Problem Solution: Articulating the Audience’s Problem and Your Proposed Solution to It
Step 3: Identify a Problem Your Audience Has That Your Presentation Will Contribute to Solving
Choosing the Right Problem
Crafting Your Solution
4: Evidence: Marshalling Your Evidence
Step 4: List All the Information That You Think You May Need to Include in Your Presentation
What Kinds of Evidence Should You Include?
Is There Any Kind of Evidence That You Should Exclude?
Where Do You Find All This Evidence?
PART III: How?
PART IIIA: How to Tell Your Story
Facts and Logic Alone Are Not Enough to Persuade Most People
The Importance of Storytelling
Ethical Persuasion
5: Anecdotes: Assembling the Anecdotes That Will Illustrate Your Evidence
Step 5: Identify Brief Anecdotes That Highlight Your Most Important Points
What Kinds of Stories Should You Use in Your Presentation?
How to Tell a Story Using the Seven Basic Plots
Where to Find Useful Stories
6: Story: Sequencing Your Evidence
Step 6: Sequence Your Information So That It Tells a Compelling Story
The Structure of All Effective Stories
Using the S.Co.R.E.™ Method to Sequence Your Evidence
What to Do with What Doesn’t Fit into Your Storyline—The Role of the Appendix
PART IIIB: How to Show Your Story
Should You Use Visual Aids?
Should You Use PowerPoint?
Should Each Slide Have Seven Bullets and Seven Words Per Bullet?
7: Visuals: Visual Presentation Elements: Graphics, Charts, Color, Animation, and Fonts
Step 7: Identify the Most Effective Graphical Elements to Use in Your Presentation
What Kinds of Graphics Should You Use?
Should You Use Clip Art?
How Do You Decide Which Type of Chart Will Best Communicate Your Data?
Which Type Fonts and Sizes Should You Use?
Should You Use Bullet Points, Color, Animation, Transitions, or Animation?
8: Layout: Laying Out All the Elements of Your Presentation
Step 8: Create Visuals That Communicate Your Information Concisely and Effectively
How to Lay Out Your Visuals So That They Grab the Audience’s Interest and Convey the Intended Message Persuasively
How to Decide Which Presentation Design Style to Use
How to Design Effective Ballroom Style Presentations
How to Design Effective Conference Room Style Presentations
How to Design Prezi Presentations
When to Use Multiple Presentation Styles in the Same Presentation
How Much Detail to Put on Each Slide
How to Avoid Bad Detail (“Chartjunk”)
How Much Text to Put on Each Slide
Whether to Combine Graphics and Text on the Same Slide
Preparing to Lay Out Your Presentation
How to Draw Your Slides—and Where to Find Examples of Layouts That Pass the Squint Test
PART IV: Who, Again?
9: Stakeholders and Measurement: Satisfying Your Stakeholders and Measuring Success
Step 9: Identify Any Potential Roadblocks to Achieving Your Objectives, and Make a Plan to Deal with Each
Step 10: Decide How You Will Measure the Success of Your Presentation
10: Conclusion
The Scalability of the Extreme Presentation Method
A Language and a Framework for Providing Effective Feedback
Contradicting Other Approaches to Presentation Design
PART V: Appendices
A: Worksheets
Worksheet A.1a. Audience Personality Type
Worksheet A.1b. Audience Personality Implications
Worksheet A.2. From-To Think-Do Matrix
Worksheet A.3. Audience Problem
Worksheet A.4. Spectrum of Solution Contributions
Worksheet A.5. Solution Evaluation
Worksheet A.6. List of Evidence
Worksheet A.7. Stakeholder Analysis
B: Extreme Presentation Makeover
C: Thirty-Six Layouts That Pass the Squint Test
D: Further Reading
E: 1,000 Good Books
References
Index
About the Author
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