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Index
Cover More Praise for Advanced Presentations by Design About This Book Dedication Title page Copyright page Foreword Acknowledgments Introduction
Why Do We Need to Reinvent the Way We Design Presentations? How to Reinvent Your Presentation: The Extreme Presentation™ Method Where to Start . . . How This Book Is Different from All Other Presentation Books What This Book Is—and Is Not—About The Structure of This Book
PART I: Who?
1: Audience: Understanding What Types of Communication Will Be Most Effective for Your Audience
Step 1: Identify the Communication Preferences of the Different Personality Types in Your Audience How to Estimate Your Audience’s Personality Types How to Match Your Presentation Design to Different Personality Types in the Same Audience Additional Information About Your Audience
PART II: What?
Why You Should Have Specific Presentation Objectives Why Discuss Problem Solving in a Book About Presentation Design? Why You should Always Focus Your Presentation on an Audience Problem You Do Need Evidence! The Reality Principle: Show Concrete and Specific Data Whenever Possible 2: Objective: Setting a Measurable Objective for Your Presentation
Step 2: Set Specific Objectives for What You Want Your Audience to Think and Do Differently After Your Presentation The Typical—and Wrong—Way to Set Presentation Objectives Developing Effective Presentation Objectives The Curse of the “Update” Presentation How Do You Know Whether You Have Set the Right Objectives?
3: Problem Solution: Articulating the Audience’s Problem and Your Proposed Solution to It
Step 3: Identify a Problem Your Audience Has That Your Presentation Will Contribute to Solving Choosing the Right Problem Crafting Your Solution
4: Evidence: Marshalling Your Evidence
Step 4: List All the Information That You Think You May Need to Include in Your Presentation What Kinds of Evidence Should You Include? Is There Any Kind of Evidence That You Should Exclude? Where Do You Find All This Evidence?
PART III: How? PART IIIA: How to Tell Your Story
Facts and Logic Alone Are Not Enough to Persuade Most People The Importance of Storytelling Ethical Persuasion 5: Anecdotes: Assembling the Anecdotes That Will Illustrate Your Evidence
Step 5: Identify Brief Anecdotes That Highlight Your Most Important Points What Kinds of Stories Should You Use in Your Presentation? How to Tell a Story Using the Seven Basic Plots Where to Find Useful Stories
6: Story: Sequencing Your Evidence
Step 6: Sequence Your Information So That It Tells a Compelling Story The Structure of All Effective Stories Using the S.Co.R.E.™ Method to Sequence Your Evidence What to Do with What Doesn’t Fit into Your Storyline—The Role of the Appendix
PART IIIB: How to Show Your Story
Should You Use Visual Aids? Should You Use PowerPoint? Should Each Slide Have Seven Bullets and Seven Words Per Bullet? 7: Visuals: Visual Presentation Elements: Graphics, Charts, Color, Animation, and Fonts
Step 7: Identify the Most Effective Graphical Elements to Use in Your Presentation What Kinds of Graphics Should You Use? Should You Use Clip Art? How Do You Decide Which Type of Chart Will Best Communicate Your Data? Which Type Fonts and Sizes Should You Use? Should You Use Bullet Points, Color, Animation, Transitions, or Animation?
8: Layout: Laying Out All the Elements of Your Presentation
Step 8: Create Visuals That Communicate Your Information Concisely and Effectively How to Lay Out Your Visuals So That They Grab the Audience’s Interest and Convey the Intended Message Persuasively How to Decide Which Presentation Design Style to Use How to Design Effective Ballroom Style Presentations How to Design Effective Conference Room Style Presentations How to Design Prezi Presentations When to Use Multiple Presentation Styles in the Same Presentation How Much Detail to Put on Each Slide How to Avoid Bad Detail (“Chartjunk”) How Much Text to Put on Each Slide Whether to Combine Graphics and Text on the Same Slide Preparing to Lay Out Your Presentation How to Draw Your Slides—and Where to Find Examples of Layouts That Pass the Squint Test
PART IV: Who, Again?
9: Stakeholders and Measurement: Satisfying Your Stakeholders and Measuring Success
Step 9: Identify Any Potential Roadblocks to Achieving Your Objectives, and Make a Plan to Deal with Each Step 10: Decide How You Will Measure the Success of Your Presentation
10: Conclusion
The Scalability of the Extreme Presentation Method A Language and a Framework for Providing Effective Feedback Contradicting Other Approaches to Presentation Design
PART V: Appendices
A: Worksheets
Worksheet A.1a. Audience Personality Type Worksheet A.1b. Audience Personality Implications Worksheet A.2. From-To Think-Do Matrix Worksheet A.3. Audience Problem Worksheet A.4. Spectrum of Solution Contributions Worksheet A.5. Solution Evaluation Worksheet A.6. List of Evidence Worksheet A.7. Stakeholder Analysis
B: Extreme Presentation Makeover C: Thirty-Six Layouts That Pass the Squint Test D: Further Reading E: 1,000 Good Books
References Index About the Author
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