Log In
Or create an account ->
Imperial Library
Home
About
News
Upload
Forum
Help
Login/SignUp
Index
Title Page
Copyright Page
Dedication
Contents
Foreword
Preface
Introduction
Part I Brand Strategy: Finding Your Self-Brand Idea
Chapter 1 Take Charge of Your Self-Brand
Chapter 2 Think Different to Become a Brand Apart
Chapter 3 Search for the Sweet Spot Where You and a Market Opportunity Meet
Chapter 4 Find a Great Self-Brand Strategy to Get Great Results
Part II Creative Development: “Packaging” Brand You
Chapter 5 Use the Principles of Visual Identity to Create a Powerful Self-Brand Package
Chapter 6 Tap into the Power of Symbols, Logos, and Design to Imprint Your Brand Identity
Chapter 7 Harness the Power of Names, Signature Words, and Phrases to Lock in Your Message
Chapter 8 Learn to Speak for Effect, Not Just Facts
Chapter 9 Master the Art of the Elevator Speech and Pitch Yourself Anytime, Anywhere
Part III Marketing Brand You: Building Visibility and Connection with Your Target Audience
Chapter 10 Take the “Work” Out of Networking
Chapter 11 Learn the Art of Cyberbranding to Build Your Brand Online
Chapter 12 Think in Terms of Emotional Engagement with Your Key Target Markets
Chapter 13 Become a Little Bit Famous
Chapter 14 Develop an Action Plan That Gets You All the Way from A to Z
Afterword
Acknowledgements
About the Author
Resources
Index
← Prev
Back
Next →
← Prev
Back
Next →