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Imperial Library
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Index
Foreword
Chapter 1: The Business of Advertising
Chapter 2: The Art of Advertising
Chapter 3: Cranky Advice & Opinions
Chapter 4: The Digital Dream World
Chapter 5: Brand Babble and Marketing Madness
Chapter 6: Myths and Magic
Chapter 7: The Advertising Follies
Chapter 8: Contrariana
Acknowledgements
About the Author
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