Log In
Or create an account ->
Imperial Library
Home
About
News
Upload
Forum
Help
Login/SignUp
Index
Title Page
Copyright Page
Dedication
Acknowledgments
About the Authors
Foreword
Introduction: Welcome to Your Social Media Survival Guide
Understanding Social Media
What You Need to Make This Book Work
Chapter 1: WordPress
Why WordPress?
Chapter 2: Tumblr
What Is the Difference Between WordPress and Tumblr?
Expressing Yourself: Producing Content
What to Expect from the Tumblr Community
Sharing with the Class: Syndicating Media
Tumblr Strategies
Chapter 3: Podcasting
Writers Gone Wild: Talk Shows
Anthologies in Audio: Short Stories
Going All In: Podcast Novels
Why Should You Podcast?
Why Shouldn’t You Podcast?
Why Do We Still Podcast?
Chapter 4: Facebook
Facebook for Writers
Content Marketing: The Science of Promotion by Example
Chapter 5: Twitter
First Impressions at a Glance
Mastering Tweet Speak: Composing Messages on Twitter
Best Practices for Twitter
You Did Not Just Tweet That: Worst Practices for Twitter
Chapter 6: Google+
Google+ for Writers: The Account vs. The Page
Chapter 7: YouTube
Action Editing: Software for Video Editing
Turning Authors on to YouTube
Best Practices on YouTube
Chapter 8: Pinterest
Tools of the Trade: Pinterest Applications
Game On: Pinterest Competitions
It’s Business Time: Pinterest Business
Watch Where You Point That Pin: Pinterest Strategies
Chapter 9: Instagram
Platform Management: Connecting Instagram with Other Social Networks
Beyond Instagram: Third-Party Apps
Best Practices on Instagram
Chapter 10: Additional Options
Goodreads
Reddit
Storify
A Social’s Social: Untappd, Vivino, and Distiller
Tsu.co
Chapter 11: SEO
Why SEO Doesn’t Work (as the “Gurus” Claim It Does)
How to Make SEO Work for You
The SEO That Can Hurt You
Best Practices of SEO
Chapter 12: Content Marketing
How Does Promoting Others Really Work for You?
What Content to Look for in Content Marketing
When Content Marketing Goes Bad
Chapter 13: Best Practices in Social Media
Create an Editorial Calendar
Think Before You Post
Participate in Blog Tours
Create Quality Content
Be Visual When Possible
A New Use for the Pound Symbol: Hashtags
Taking P!nk’s Advice: Facebook Parties
Planning Makes Perfect: Before That Social Media Event
Attribution, Not Imitation, Is the Sincerest Form of Flattery
Seek Out Your Audience
Have a Plan
Focus on Maintaining a Signal, Not Creating Noise
Antisocial Media: What to Avoid in Online Promotion and Networking
Appendix A: WordPress
Setting up a WordPress Account
Getting to Know WordPress
Creating Content
Appendix B: Tumblr
Setting up a Tumblr Account
Getting to Know Tumblr
Posting to Tumblr
Reblogging
Appendix C: Podcasting
An Introduction to Podcasting
The Mixing Board: Bridging the Gap Between Microphone and Computer
What’s Next: Other Details for an Audio Studio
Appendix D: Facebook
Setting Up a Facebook Account
Getting to Know Facebook
The Left-Hand Sidebar
Appendix E: Twitter
Setting Up a Twitter Account
Getting to Know Twitter
Talking on Twitter
Direct Messages
Appendix F: Google+
Setting Up a Google+ Account
Getting to Know Google+
Appendix G: YouTube
Setting Up a YouTube Account
Getting to Know YouTube
Uploading Your Video on YouTube
Embedding Your YouTube Video in a Blog
Appendix H: Pinterest
Setting Up a Pinterest Account
Getting to Know Pinterest
Working with Pinterest
Making Your First Board
Appendix I: Instagram
Setting Up an Instagram Account
Getting to Know Instagram
Taking a Photo on Instagram
← Prev
Back
Next →
← Prev
Back
Next →