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Index
Cover
Title Page
Dedication
Contents
I, Me, We
What Hath God Wrought
Chapter 1 - Clutter
Chapter 2 - Breaking the Contract
Chapter 3 - The Rise and Fall and Rise of Branded Entertainment
Chapter 4 - Persuading Yoots
Chapter 5 - The YouTube Revolution
Chapter 6 - Guerrillas In Our Midst
Chapter 7 - The Lesson of Clark Gable’s Undershirt
Chapter 8 - The Language of Persuasion
Chapter 9 - A Sense of Persuasion
Chapter 10 - The Human Face of Persuasion
Chapter 11 - The Long and Short of It
Chapter 12 - The Wall of Cynicism
Furthermore
Acknowledgments
Notes
Bibliography
Permissions
Copyright
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