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Imperial Library
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Index
Contents
Acknowledgments
Foreword
Preface
Chapter 1: AIM for Greater ROI
Chapter 2: Ready, Set, AIM
Chapter 3: Broadcast, Billboards, Branding, and More
Chapter 4: Start with the Shopper (Marketing)
Chapter 5: Connecting with Digital, Social, and Mobile
Chapter 6: Come and Get It
Chapter 7: The Importance of Being Direct (Database and CRM, Too)
Chapter 8: Join Us
Chapter 9: Are You Experiential?
Chapter 10: Now a Word from Your Sponsor(ships)
Chapter 11: Build Your Relationship(s) with PR and Brand Journalism
Chapter 12: AIM for Optimal Activation
Notes
About the Authors
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