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Index
Cover
Testimonials
Title page
Copyright page
Dedication
Contents
Acknowledgments
Introduction | Broken Dealer
Chapter 1 | Are You Prepared to Go Down This Road?
Chapter 2 | Breaking Down the Business Models
Chapter 3 | Start Your Own or Bolt-On?
Chapter 4 | How Are You Really Getting Paid?
Chapter 5 | Building Your Plan: How and When
Chapter 6 | Messaging
Chapter 7 | What to Expect
About the Authors
Endnotes
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