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Index
Introduction
Part I. The Digital Faultline
Chapter 1: On the Faultline
48 Hours in Tokyo
Shaken and Stirred: The Inversion of Fundamentals on the Faultline
The Leader’s Role in a Crisis: Lessons from the Faultline
Investigating the Digital Faultline and Deconstructing the Mystery
Chapter 2: The Forces Underneath the Digital Faultline
Forces 1 & 2—Customer Behavior and Disruptive Technologies: Known Factors
Force #3: How about Uganda, Cameroon, or Kazakhstan—Innovation Can Begin Anywhere
Force #4: From Global Markets to Global Competition: Asia Now Leads in Product Development
Force #5: Many Davids vs. A Few Goliaths—The Rise of Upstarts
Force #6: Encroachment by the Tech Industry
Chapter 3: Windows of Opportunity or Windows of Crisis
Effect in Aggregate—Ruptures and Rapid Changes on the Digital Faultline
What Is Your Choice—The Window of Opportunity or Window of Crisis?
Chapter 4: Digital, Digital Transformation, and Business Transformation
What Is Digital Transformation, Anyway?
State of Digital Transformations Worldwide: Early Stage but Moving Quickly
Characteristics of Digital Champion Companies
Chapter 5: The Stages of Digital Evolution
Test Your Company’s Digital Maturity and Competitiveness
Your Leadership Will Determine Your Organization’s Crossing of the Digital Faultline
Part II. The Privilege of Being a Leader and the Persona for Success on the Digital Faultline
Chapter 6: To Succeed or Fail Is a Conscious Choice—And It’s Made at the Top
The Process of Failure in the Digital Age
Choose to Evolve, or Choose to Die
Chapter 7: Leaders Fail Before Their Companies Do
The Time to Change Is Now
Leadership Failure in the Digital Age Affects Every Business Function
The Human Cost of Leadership Failure
The Ultimate Outcome: A Lost Window of Opportunity
It’s All about Taking the First Step: Are You Ready to Lead?
Chapter 8: Digital Age Leaders Are Made, Not Born
Leadership Styles and Personalities: The Traditional View
A Quick Self-Assessment of Your Habitual Leadership Persona
Why the Transformative Leadership Persona Fails on the Digital Faultline
Chapter 9: When “I Don’t Know” Is the Right Place to Begin
Nowhere to Hide on the Digital Faultline
The Power of Saying “I Don’t Know”
Chapter 10: A New Persona and Style for the Digital Age: The Methodical Innovator
The Environment on the Faultline Demands a Game of Intelligence, Not Heroics
The Leadership Persona of Methodical Innovators
Leadership as a Methodical Process—The CCACC Framework
Practicing the Methodical Innovator’s Style of Leadership
Part III. The 10 Rules of Leading and Succeeding in the Digital Age
Rule #1: Prioritize Customer Centricity Over Competitive Differentiation
New Influences on Customer Life Cycle
The Internal Customer Is Equally Important
Customers Are More Important Than Competitors
How Customer-Centricity Ultimately Influences Your Competitive Position
The COVID Effect on Rule #1
Rule #2: Insist on Technology-Enabled Value Propositions
The Pervasiveness of Technology & Social Fragmentation
Device-Driven Empowerment and the Rise of Individual Power
Aggregation of Value and Return on Time Investment (ROTI)
Fitting into the Digital Habits of Digital Customers
The New Source of Customer Loyalty: Tech-Centric Products and Services
The COVID Effect on Rule #2
Rule #3: Replace Assumptions with Data Analysis
The Traditional Assumptions Do Not Work on the Faultline
Data: The Open Secret All Around You
The Value of Data-Driven Insights: Bypass Management Silos, Emotions, Subjectivity, and Bias
Digitalized Enterprises Are Becoming Predictive and Artificial Intelligence (AI) Is the Future
The COVID Effect on Rule #3
Rule #4: Disrupt Yourself Before the Tech Industry Does It for You
The Tech Industry’s Reliance on Data Analytics
The Cycle of Value Proposition Reinvention
The Secret Weapons in Tech-Led Disruption: Cloud and Virtual Reality
The COVID Effect on Rule #4
Rule #5: Break Functional Silos to Become an Experience-Driven Organization
New Products and Services Lead to New Expectations
Traditional Organizational Models Cannot Deliver Revolutionary Value Propositions
Enter the Experience-Driven Organization
Experience-Driven Organizations will race ahead of the Competition
The COVID Effect on Rule #5
Rule #6: Learn How to Use Digital Technologies to Be an Effective Business Leader
The Pervasiveness of Technology
Failure of Transformation initiatives and the Business–IT Alignment Gap
Digital Technologies for Business Leaders to Focus On
5 Technology To-Do’s for Business Leaders
The COVID Effect on Rule #6
Rule #7: Strategize and Execute in Quick Iterations
The Unknowns in Digital Transformation
A Fluid Target Requires Iterative Transformation
Spotlight: How Agile Software Development Was Born and Why It’s Important that You Know about It
Rule #8: Technology Doesn’t Make Transformations Effective—People Do! Invest in Your Talent
Your Employees Are Already Motivated
From Fear and Anxiety to Confidence and Commitment: How Human Emotions Evolve During Transformations
Transformation Will Need a Team of Smart Leaders
Role-Based Training of Employees is the #1 Determinant of Success in Crossing the Faultline
The COVID Effect on Rule #8
Rule #9: Be Relentless—The Crossing Occurs Only at the Point of Digital Convergence
The Dizziness Effect in Iterative Transformations
How do you know if you’ve successfully crossed the Digital Faultline?
The Point of Digital Convergence (PDC)
Don’t Pause or Look Back Once You’ve Crossed the Faultline
The COVID Effect on Rule #9
Rule #10: Be Aggressive, But Set Realistic Stakeholder Expectations
Mapping Your Stakeholders
Board Members Must Adapt and Help Manage Shareholders
The COVID Effect on Rule #10
Part IV. Applying the 10 Rules: An Action Framework
Business Transformation Begins with Personal Transformation
The Playbook for Becoming a Methodical Innovator
Step 1: Make Your Personal Transition to the Methodical Innovator Persona
Ask the Right Questions for Your Role
Taking a Data-Driven Approach to Answers
Getting Data-Driven Insights in 60 Days or Less
Step 2A: Develop Your Digital Vision, Strategy, and Priorities
Recognize the Dangers of the Old Ways of Thinking
Developing a Customer-Centric Vision for Products and Services
Developing a Services-Oriented Vision Within Support Functions
Benchmark-Driven Vision, Strategy Development, and Prioritization
Detailing Your Digital Vision, Strategy, and Priorities
Step 2B: Calibrate, Build, and Align a Team of Methodical Innovators
Guiding Your Team in Confronting and Comprehending Necessary Changes
Testing Comprehension and Acceptance of Change
Making the Difficult Decisions—Building the Best Team for Digital Transformation
Enjoying Your 120-Day Progress
Step 3: Practicing the 10 Rules Through Cycles of Transformation
Developing Habits of Success—The Foundational Rules of Digital Leadership
Decision-Making Frameworks for Successful Digital Transformation
Iterating to Success—The Derivative Rules of Methodical Innovator-Leaders
Setting Expectations for the First and Second Iterations
Making the Crossing
Deploying Digital KPI Frameworks
Knowing When You’ve Crossed the Digital Faultline
Beyond the Faultline
Pushing for Change vs. Being Pulled by Change
The New Physics of Transformations
There Is No Finish Line for Digital Winners
Leaders as Stewards of Cultures: Defining Personal Success Beyond the Crossing
Appendix Trasers Global Transformation Survey (TGTS) Methodology
Role-Specific Surveys
Survey Themes
Industry Coverage
Geography and Size
Survey Administration
TGTS Is ISO 9000 Certified
Acknowledgements
About the Author
List of Figures
List of Tables
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