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Index
Contents Acknowledgments Introduction 1. Customer Experience Mindset 2. Building a Customer-Centric Culture 3. Developing Customer-Focused Leadership 4. Designing the Zero-Friction Customer Experience 5. Customer-Focused Marketing 6. Customer Experience Technology 7. Digital Transformation 8. Personalization and the Customer Experience of the Future 9. The Power of Customer Experience Analytics 10. Ethics and Data Privacy in Customer Experience Conclusion Notes Index
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