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Index
Discussing Design: Improving Communication and Collaboration Through Critique
Foreword
Preface
The Lost Skill of Critique
What This Book Is About
Why We Wrote This Book
Who Should Read This Book
Terms We Use
How This Book Is Organized
Chapter 1: Understanding Critique
Chapter 2: What Critique Looks Like
Chapter 3: Culture and Critique
Chapter 4: Making Critique a Part of Your Process
Chapter 5: Facilitating Critique
Chapter 6: Critiquing with Difficult People and in Challenging Situations
Chapter 7: Summary: Critique Is At The Core Of Great Collaboration
Acknowledgments
1. Understanding Critique
Conversations Matter
The Problem with Asking for “Feedback”
What Is Feedback?
Three Kinds of Feedback
The first two types of feedback
Why it can be an issue
Direction
Why it can be an issue
What We Really Need Is Critical Thinking
Critique: The third form of feedback
Critiquing Solo
Why Critique Is So Important
Critique Builds Shared Vocabularies
Critique as Consensus Finder
Critique as Iteration Driver
Critique as a Life Skill
Giving Critique the Attention It Deserves
Myth 1: Critique is a meaningless term used to make feedback sound more important
Myth 2: We don’t need to talk about or practice how we give feedback
Myth 3: Critique is something only designers or other creative people do
Incorporating Critique and Moving Forward
Wrapping Up
2. What Critique Looks Like
The Two Sides of Critique and the Importance of Intent
Giving Critique
The Characteristics of Bad Critique
Selfish
Untimely
Incomplete
Preferential
Best Practices for Giving Critique
Lead with questions
Use a filter
Don’t assume
Don’t invite yourself
Talk about strengths
Think about perspective
A Simple Framework for Critique
Other questions to think about
About objectives
Receiving Critique
Critique Anti-Patterns
Asking for feedback without listening
Asking for feedback for praise or validation
Not asking for feedback at all
Best Practices for Receiving Critique
Remember the purpose
Listen and think before responding
Return to the foundation
Participate
Critique, Conversation, and Questions
Wrapping Up
3. Culture and Critique
Creating a Conducive Organizational Culture
Collaboration: More Than Just “Working Together”
Coordination
Consensus
Meeting in the Middle
Incremental Versus Iterative Processes: What They Mean and Why They Matter
Incremental Design and Development
Iterative Design and Development
Processes in Reality
Why It matters
Organizational Politics, Territorialism, and Influence
Setting the Foundation for Critique
Lack of Foundation
Creating an Effective, Common Foundation
The background: personas and scenarios
The end game: goals and principles
Making It Last: The Mini Creative Brief
Putting These Tools to Use
Personal Barriers to Critique
Additional Cultural Influences
Negative Critique Experiences
Fostering the Ability to Communicate
Practicing Critique
Critiquing with Distributed Teams and Remote Team Members
Wrapping Up
4. Making Critique a Part of Your Process
Creating Opportunities for Critique
Things to Keep in Mind
Start Small
Think Before You Speak
Think About Who to Include
Standalone Critiques
Formal and Informal Critiques
When Should You Critique?
Early critique
Later critique
Finding the sweet spot
How Often Should You Critique?
What Should You Critique?
Collaborative Activities
Enter the Brainstorm
Brainstorms lack focus
Brainstorms lack structure and facilitation
Brainstorms devolve quickly into design-by-committee
Building Better Brainstorms
Generate as many ideas as possible
Determine which idea to pursue
Ensure that the idea(s) you’re left with are the strongest ones
Enter critique
An Example: Design Studio
Preparation
The activity
The aftermath
When Not to Use Design Studio
The problem hasn’t been framed adequately
The problem has been framed, but there is no agreement on the framing
A concept already exists from which the team can’t or won’t stray
The team is not open to using Design Studio
Overly complicated remote situations
Conducting Design Reviews
The Challenges Design Reviews Pose to Critique
Their intended outcome is approval
Specific changes are given as feedback
Too many people and people with the wrong intentions are involved
Design review timing is determined by the project’s timeline
Addressing the Challenges of Design Reviews
Take control of the review
Recap the objectives
Use the techniques we suggest for dealing with difficult people
Do not rely on design reviews for critique
Wrapping Up
5. Facilitating Critique
Understanding the Rules of Critique
Everyone Is Equal
Everyone Is a Critic
Avoid Problem Solving
Don’t Rush to Make Decisions on the Changes to Be Made
The “I Like...” or “I Don’t Like...” Rule
Preparing for and Kicking Off a Critique
Who Should We Include?
Ensure That the Team Knows the Critique Session Format and the Plans for Facilitating It
Avoid “Ta-Da” Moments
Describe the Product’s Objectives
Present Your Work Quickly and Efficiently
Be Careful When Talking About Constraints
Tools and Techniques for Effective Facilitation
Defining the Critique Scope and Goals
Implementing Active Listening
Adding Simple Structures: Round Robin and Quotas
Using Direct Inquiry
Putting on the Thinking Hats (Lens-Based Analysis)
Taking Notes
Using Third-Party Facilitators
Having the Designer Present
Collecting Critique and Doing Something with It
Share the notes and the design that was analyzed (if you hadn’t already)
Document any open questions and plans to get them answered
Review the findings
Follow up with the team
Wrapping Up
6. Critiquing with Difficult People and Challenging Situations
Dealing with Difficult People
Setting the Right Expectations
Avoiding Personal Preferences and Motivations
Preventing Surprises from Quiet Participants
Using Laddering to expand on feedback
Attempting Different Dynamics: One-on-One Conversation
Coping with Challenging Situations
Critiquing the Work of Someone Averse to Criticism
Get them talking
Talk about the work, not the person
Emphasize that the critique is about iteration
The sandwich method
Receiving Unsolicited Feedback
Step 1: Be ready
Step 2: Hold on to your reaction
Step 3: Consider the source and intent
Step 4: Listen, understand, and use it
Dealing with Reactive Feedback
Step 1: Get more specific
Step 2: Talk about the “whys” and “hows”
Remember, this applies to positive feedback as well
Dealing with Directive Feedback
Step 1: Calm down and let your reaction pass
Step 2: Take note
Step 3: Critique the directive feedback
Step 4: Critique together
Step 5: Move forward together
Wrapping Up
7. Summary: Critique Is at the Core of Great Collaboration
Moving Beyond Feedback
Adopting Critique
Understanding the organizational Culture
Integrating Critique with Your Process
Facilitating Critique
Coping with Difficult Situations
Dive In
A. The 10 Bad Habits That Hurt Critique
Introduction
Reacting
Being Selfish
Getting defensive
Starting from Disparate Foundations
Lacking Focus
Focusing on What Isn’t Working
Lack of Discussion
Avoiding Participation
Problem Solving
Confusing Critique with Review
B. About the Authors
C. O’squo®: Discussing Design
Index
About the Authors
Copyright
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