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Index
Cover
Title
Contents
Publisher’s acknowledgements
About the author
Part 1 Know who you’re targeting
1 Introduction
2 The psychology of decision-making
3 Who are you targeting?
4 Cultural quirks
5 Individual differences
Part 2 Communicate persuasively
6 Basic principles
7 Optimising your website
8 Selecting the right images
9 The psychology of colour
10 Social media and customer service
11 Designing persuasive videos
Part 3 Sell with integrity
12 Influence: An introduction
13 Principles of online persuasion
14 Increase your sales
15 Pricing and value
16 The behaviour chain
A closing note
Notes
Index
Endorsements
Imprint
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