Harvard Business School Confidential by Chan, Emily -- Read -- Imperial Library of Trantor

Index

Cover Contents Title page Copyright page Dedication PART I: PERSONAL

CHAPTER 1: HOW MONEY WORKS

“GETTING A GOOD JOB IS A DUMB IDEA” CASH AS YOUR ULTIMATE EMPLOYEE POSSIBLE SOURCES OF INVESTMENT INCOME (I): REAL ESTATE POSSIBLE SOURCES OF INVESTMENT INCOME (II): PUBLIC STOCKS

CHAPTER 2: YOU CAN NEGOTIATE ANYTHING

YOU ARE CONSTANTLY NEGOTIATING UNDERSTAND THE OTHER PARTIES’ REAL INTEREST KNOW THE BATNA REFRAME LISTEN BUILD A GOLDEN BRIDGE

CHAPTER 3: SPEAK SO PEOPLE WILL LISTEN

“A” FOR ARTICULATE A PICTURE IS WORTH A THOUSAND WORDS WHEN YOU’RE IN A HOLE, STOP DIGGING

CHAPTER 4: IT’S WHO YOU KNOW

WHY NETWORK WHO TO NETWORK WITH WHERE TO NETWORK HOW TO NETWORK

CHAPTER 5: IT IS BIGGER THAN YOU

PRIORITIZE PLAN B ASS-U-ME—TRITE BUT TRUE

PART II: OPERATIONS

CHAPTER 6: PROCESS

THERE IS A PROCESS FOR EVERYTHING BEST PRACTICE PRINCIPLES PROCESS MAPPING

CHAPTER 7: HUMAN RESOURCES

AIM TO BE THE STUPIDEST BOSS HIRE SLOWLY, FIRE DECISIVELY DON’T PLAY THE SLOT MACHINE HAVE A POWER TRIP

CHAPTER 8: MARKETING

THE FANTASTIC FOUR P'S PRODUCT: BETTER FIRST BEST? PRICE: TO FIGHT OR NOT TO FIGHT PROMOTION: WHERE IS THE MONEY? PLACE: WHAT IS THE MAP LIKE?

CHAPTER 9: SALES

PEOPLE: BORN OR MADE, OR BOTH? PERSPECTIVE: DON’T LOSE IT PROCESS: MAKE ANYONE A BETTER SALES REP PERFORMANCE MANAGEMENT: MEASURE TOP, BOTTOM, BACKWARD, FORWARD... ALL DIRECTIONS

CHAPTER 10: FINANCE

PROFIT IS NOT CASH LET BYGONES BE BYGONES ASK, NICELY IPO: THE HOLY GRAIL?

PART III: STRATEGY

CHAPTER 11: THE BIG PICTURE

WHAT IS STRATEGY? PORTER FIVE FORCES FRAMEWORK PORTER GENERIC STRATEGIES AND PORTER VALUE CHAIN WHAT GETS MEASURED GETS DONE: THE BALANCED SCORECARD DIY SKELETON FRAMEWORK: THE TREE

CHAPTER 12: FILLING IN THE BLANKS

WHAT DATA? WHERE FROM? THE UNGETTABLES LOGICAL DEDUCTION USING LIMITED DATA CONSISTENCY AND TRIANGULATION LAW OF ACCURACY KEEP YOUR SENSE OF PERSPECTIVE

CHAPTER 13: “PLANS ARE NOTHING. PLANNING IS EVERYTHING”

BE A STORYTELLER TIME LINE THE BIG PICTURE

CHAPTER 14: THE CLASSICS

RAZOR AND BLADE LOSS LEADER SOUTHWEST AIRLINES MERGERS AND ACQUISITIONS ROLL-UP READY, FIRE, AIM EARLY MOVER BUNDLING

CHAPTER 15: FINAL WORDS

ONLY THE PARANOID SURVIVE HAVE THE TIME OF YOUR LIFE STICK TO IT

APPENDIX A: "WHY" AND “SO WHAT” APPENDIX B: KEY INTERVIEWING TECHNIQUES FOR DATA COLLECTION

SETTING UP THE INTERVIEW PREPARING FOR THE INTERVIEW CONDUCTING THE INTERVIEW AFTER THE INTERVIEW

APPENDIX C: CAGR SHORTCUT APPENDIX D: CHANGE MANAGEMENT TOOL: DICE INDEX