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Index
Cover
Title Page
Copyright
Contents
Foreword by Glenn Livingston, Ph.D.
Introduction: How to Use this Book
PART I — ASK: THE STORY
Chapter 1 You: Who, What, & Why…
Chapter 2 Strange Questions… and Stranger Answers
Chapter 3 The Discovery
Chapter 4 My Crisis
Chapter 5 Working Hard for the Dream
Chapter 6 An Unexpected Twist
Chapter 7 The Letter
Chapter 8 Standing on the Shoulders of Giants
Chapter 9 Taking the Leap
Chapter 10 Things Finally Come Together
PART II — ASK: THE METHODOLOGY
Chapter 11 Getting Started: How to Read the Ask Formula Methodology
Chapter 12 The Process: Prepare, Persuade, Segment, Prescribe, Profit, Pivot
Chapter 13 Prepare: The Deep Dive Survey
Chapter 14 Persuade: The Prospect Self-Discovery Landing Page
Chapter 15 Segment: The Micro-Commitment Bucket Survey
Chapter 16 Prescribe: The Post-Survey Sales Prescription
Chapter 17 Profit: The Profit Maximization Upsell Sequence
Chapter 18 Pivot: The Email Follow-Up Feedback Loop
Chapter 19 Case Study #1: Tennis Training—Zero to $250,000 in 6 Months
Chapter 20 Case Study #2: Water Ionizer Market—$750,000 in 5 Days
Chapter 21 Why: The Reason For Writing This Book
Chapter 22 Next Steps: Now It’s Your Turn to Ask
Glossary
Acknowledgments
About the Author
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