Log In
Or create an account ->
Imperial Library
Home
About
News
Upload
Forum
Help
Login/SignUp
Index
Cover
Title Page
Copyright
Dedication
Acknowledgments
Contents
Intro
Rule 1 Rules Are Meant to Be Broken
Rule 2: Work on Products You Are Passionate About
Rule 3: Beware the "Requirements Death Spiral"
Rule 4: Think Like an Entrepreneur
Rule 5: Learn to Say "No" to Customers
Rule 6: Product Management Is Inherently Political
Rule 7: There Is a Fine Line between Knowing It All and Being a Know-It-All
Rule 8: Market Research Must Be Actionable
Rule 9: The Two-Week Rule
Rule 10: Market Needs, Not Individual Requests
Rule 11: No Surprises
Rule 12: Be Data-Driven by the Consumers of Your Product
Rule 13: 90-360-3
Rule 14: Creativity Opens Up More Possibilities
Rule 15: Get Your Hands Dirty
Rule 16: Get Out of the Office
Rule 17: You Do Not Own Your Product
Rule 18: Carve Out "Think" Time
Rule 19: Get the Market Segmentation Right!
Rule 20: Clarify Product Positioning
Rule 21: Define and Align Your Roles and Responsibilities
Rule 22: Write It Down!
Rule 23: Make Sure You Have Clear Priorities
Rule 24: Salespeople Don't Just Want to Make Lots of Money
Rule 25: Create a Culture of Openness
Rule 26: Align Your Product Strategy with the Company Strategy—Then Sell It
Rule 27: Short, Standardized Cycle Times Drive Predictability
Rule 28: Find Market Problems Worth Solving
Rule 29: A Business Is Not a Democracy
Rule 30: Agility Is Key to Product Management Success
Rule 31: Tap Into Your Customers
Rule 32: Determine Your Marketing Approach Early and Wisely
Rule 33: Let the Customer End the Debate
Rule 34: Differentiation Isn't Enough, You Have to Be Better
Rule 35: Act Like a Child
Rule 36: Decide What You Are Going to Do and Not Do
Rule 37: Trust and Leadership Through Good Relationships
Rule 38: Great Execution Trumps a Great Product Idea
Rule 39: Be All You Can Be
Rule 40: I Can See Clearly Now: The Power of Transparency
Rule 41: Always Be Learning
Rule 42: These Are Our Rules. What Are Yours?
Appendix A: Contributing Authors
Appendix B: The Product Management Manifesto
Appendix C: Product Management Resources
Appendix D: Product Management/Marketing Templates
Appendix E: 280 Group Services
Appendix F: References
Authors: About the Authors
Your Rules: 42 Rules Program
Books: Other Happy About Books
← Prev
Back
Next →
← Prev
Back
Next →