Beyond Bullet Points, 3rd Edition by Atkinson, Cliff -- Read -- Imperial Library of Trantor

Index

Beyond Bullet Points, 3rd Edition

A Note Regarding Supplemental Files Acknowledgments Introduction

How this Book Is Organized Where to Get the Companion Content How to Access Your Online Edition Hosted by Safari

How to Download the Online Edition to Your Computer

How to Get Support & Provide Feedback

Errata & Book Support We Want to Hear from You Stay in Touch

1. The Perfect PowerPoint Storm

Stepping onto the Media Stage A Singular Story The Heart of the Problem Distilling the Essence Mixing Mediums Fade to Gray Stark Choices Winds of Change The Power of BBP in Your Hands

2. Realigning Our PowerPoint Approach with the Research

Three Bedrock Tools of PowerPoint Realignment 1: Use Slide Sorter View to Manage the Volume of Information in Your Presentation

In Search of “Research Reality” Research Reality 1: You Have to Respect the Limits of Working Memory BBP Respects the Limits of Working Memory The Old Way Ignores the Limits of Working Memory

Realignment 2: Use Notes Page View to Synchronize What You Show and What You Say

Research Reality 2: You Have to Address the Two Channels BBP Addresses the Two Channels The Old Way Addresses Only One Channel

Realignment 3: Use Normal View to Guide Attention on the Screen

Research Reality 3: You Have to Guide Attention BBP Guides Attention The Old Way Does Not Guide Attention

A Well-Trained Tool

3. Building a Foundation with the BBP Story Template

What Does the Road Ahead Look Like? Sewing Up Understanding with BBP

The Heart and Brain of BBP: The Story Template The Built-in Story Structure Theory Becomes Practical

Step 1: Choose a Story Thread and a Pattern to Follow Step 2: Pull Through What’s Most Important First Step 3: Guide the Visual and Verbal Strands with Your Storyboard

Sketching the First Five Slides Sketching the Rest of the Slides Applying Custom Layouts Adding Graphics to the First Five Slides Adding Graphics to the Rest of the Slides Stepping into the Screen Presenting in Multiple Views Presenting with a Tablet PC Presenting Online Documenting the Experience

Getting Started with the BBP Story Template Writing Headlines Using Three Ground Rules

Rule 1: Write Concise, Complete Sentences with a Subject and a Verb in Active Voice Rule 2: Be Clear, Direct, Specific, and Conversational Rule 3: Link Your Ideas Across Cells

4. Planning Your First Five Slides

What Will You Show, Say, and Do in the First Five Slides? Starting with the Title and Byline Choosing a Story Thread

Orienting the Audience with the Setting Headline Interesting the Audience with the Role Headline Engaging the Audience with the “Point A” Headline Motivating the Audience with the “Point B” Headline Creating Dramatic Tension Between the Point A and Point B Headlines Focusing the Audience with the “Call to Action” Headline

Choosing a Pattern to Follow Closing the Curtain on Act I

Reviewing the Five Headlines Appealing to Your Audience’s Emotions Focusing Your Ideas

10 Tips for Enhancing Act I

Tip 1: Inspiration from the Screenwriters Tip 2: Varying your Story Tip 3: Your Act I Screen Test Tip 4: Multiple Stories, Multiple Templates Tip 5: Visualize Your Audience Tip 6: What Problem Is Your Audience Facing? Tip 7: Strategic Collage Tip 8: The Story of Advertising Tip 9: Persuasive Education Tip 10: Get the Writing Right

5. Planning the Rest of Your Slides

And Now Presenting…Act II

A Special Type of Outline Built-in Scalability

Threading the Eye of the Needle Using a Hierarchy Prioritizing Your Slides

Justifying the Call to Action Headline with the Key Point Headlines Improving Your Key Points Clarifying Each Key Point Headline with Its Explanation Headlines Backing Up Each Explanation Headline with Its Detail Headlines Fleshing Out the Rest of Act II

Pulling Through What’s Most Important First Lowering the Curtain on Your Story Template 10 Tips for Enhancing Your Story Template

Tip 1: The Power of Three Tip 2: Make Room for Four Tip 3: Tailor Your Act II Column Headings to Your Profession Tip 4: Story Templates for Teams Tip 5: The Story Nugget Tip 6: BBP Beyond PowerPoint Tip 7: Build an Outline in a Brainstorm Tip 8: Tap Your Team’s Talents Tip 9: Take the Express Elevator Tip 10: The Hierarchy in Your Mind

6. Setting Up Your Storyboard and Narration

What Will You Show, Say, and Do During Every Slide? Preparing the Storyboard

Reformatting Your Story Template Manually Using the BBP Storyboard Formatter Cuing Working Memory with Preliminary Slide Backgrounds Practicing Scaling to Time Editing Your Headlines If Needed Reviewing the Storyboard

Planning for the Verbal Channel by Writing Down What You’ll Say Planning for the Visual Channel by Sketching Your Storyboard Storyboarding Using Three Ground Rules

Rule 1: Be Visually Concise, Clear, Direct, and Specific Rule 2: In Act II, Sketch Consistency Within Columns and Variety Across Columns Rule 3: Sketch Outside the Screen Too

10 Tips for Enhancing Your Storyboard

Tip 1: Set Up the Slide Master Manually Tip 2: Set Up the Notes Master Manually Tip 3: Install the Storyboard Formatter on Your Local Computer Tip 4: Edit the Headlines Tip 5: Apply Slide Backgrounds Manually Tip 6: Set Up Custom Layouts and Themes Manually Tip 7: The BBP Storyboard Sketchpad Tip 8: Print Full-Page Storyboards Tip 9: Create Nested Storyboards Tip 10: Rehearse with Only Your Headlines

7. Sketching Your Storyboard

What Do I Sketch on Each Slide? Sketching the Act I Slides

Sketching the Title Slide Adding and Sketching a Speaker Introduction Slide Sketching the Setting Slide

Picture a Strong Start Start with an Anecdote Start with a Chart Start with a Simple Line Start with a Video

Sketching the Role Slide

Create a Simple Visual Prompt with a Photo Hide the Headlines Tap into the Power of Paper

Sketching the Point A and Point B Slides

Use an “Emotional” Chart Double Your Impact by Splitting the Screen Interact at Points A and B Take a Poll Introduce the Motif Unlock Information with a Visual Prompt Link the Act I Slides with a Single Chart or Photograph

Sketching the Call to Action and Key Point Slides

Tripling Your Impact with Three Panels Adding It Up with Icons Propping It Up Using Video, Sound, or Motion Graphics (Carefully) Blacking Out the Screen Raising Interest with Your Layouts Keeping the Motif Flowing Pausing at the End of Each Key Point Section Presenting with More than One Speaker

Sketching an Optional Navigation Bar Sketching the Explanation Slides

Sketching a Visual Organizer Sketching Headline-Only Explanation Slides Using a Screen Capture

Sketching the Detail Slides

Explaining Ideas by Building a Diagram Building a Chart Across a Series of Slides Completing the Explanation Slides Switching to Other Media Adapting Your Sketches to Your Profession

Sketching Your Story Template Ready, Set, Sketch!

8. Adding Graphics to Your Slides

Which Graphics Do I Add to Each Slide? Defining Your Design Constraints Adding Graphics Using Three Ground Rules

Rule 1: See It in Seconds Rule 2: Align the Aesthetics with the Audience Rule 3: Defend Your Foundation!

Starting the Production Flow

Delegating the Graphics Tasks Getting the Graphics You Already Have Getting Graphics at Stock Photography Web Sites Creating the Graphics You Can

Applying Final Slide Layouts to Your Storyboard

Applying, Reviewing, and Refining the Layouts

Adding Graphics to the Call To Action and Key Point Slides Preparing Slides That Don’t Require Graphics Adding Graphics to the Act I Slides Adding Graphics to the Explanation Slides Adding Graphics to the Detail Slides Creating the Act III Slides Fine-Tuning and Finishing Up

Adding Graphics to the Title and Closing Credits Slides Reviewing and Adding Graphics to the Notes Pages

Reviewing and Finalizing the Storyboard 10 Tips for Enhancing Your Storyboard

Tip 1: Clip Your Ideas Tip 2: The Photo Basics—Size, Crop, and Compress Tip 3: Try Three Treatments Tip 4: Design for Your Designer Tip 5: Build a BBP Layout Library Tip 6: Build a BBP Charts Library Tip 7: Consider Color Tip 8: Call Out Additional Information Tip 9: Sketch It All, Live! Tip 10: Develop a Single Illustration, Slide by Slide

9. Delivering Your BBP Presentation

Delivering Your Presentation Using Three Ground Rules

Ground Rule 1: Step into the Screen Ground Rule 2: Remove the Distractions Ground Rule 3: Manage the Flow

Removing Distractions

Preparing the Environment Checking the Technology Planning for Problems Rehearsing Away Distractions Using Notes

Prompting a Dialog

Being Authentic Working Confidently with Your Slides Handling Q & A

Improvising Within Constraints

Keeping Control of Your Story Preparing for Different Contexts Handing Out Handouts

Presenting Without Being Present

Sending Your Notes Pages (Not Your Slides) Producing an Online Presentation

And Now, Presenting… 10 Tips for Enhancing Your Delivery

Tip 1: The Living Brand Tip 2: Toastmasters Tip 3: Stretch Yourself Tip 4: Innovative Handouts Tip 5: Got Gobo? Tip 6: Visual Mnemonics Tip 7: Make the Conversation High Voltage Tip 8: Magnify Intimacy Tip 9: Flip Through Flip Charts Tip 10: Predesign Your Media Tools

10. Reviewing a Range of BBP Examples

What Other Examples Can I See? Introducing a Case with The Trial

Act I: The Classical Storytelling Foundation A Photographic Setting Slide Reviewing the Act I Slides for The Trial Reviewing the Call to Action and Key Point Slides for The Trial

Keeping on Track with The Plan

Writing Act I of the Story Template Researching and Adding Available Graphics for The Plan Reviewing the Act I Slides for The Plan Reviewing the Call to Action and Key Point Slides for The Plan Delivering The Plan Remotely

Presenting Results with The Analysis

Researching and Adding Available Graphics for The Analysis Reviewing the Act I Slides for The Analysis Reviewing the Call to Action and Key Point Slides for The Analysis

Making Information Meaningful with The Report

Researching and Adding Available Graphics for The Report Reviewing the Act I Slides for The Report Reviewing the Call to Action and Key Point Slides for The Report

Engaging Students with The Class

Researching and Adding Available Graphics for The Class Reviewing the Act I Slides for The Class Reviewing the Call to Action and Key Point Slides for The Class

Putting Your Clients at the Center in The Pitch

Researching and Adding Available Graphics for The Pitch Reviewing the Act I Slides for The Pitch Reviewing the Call to Action and Key Point Slides for The Pitch

Handling Objections to BBP

A. BBP Ground Rules and Checklists

The BBP Ground Rules

Three Ground Rules for Writing Headlines Three Ground Rules for Storyboarding Three Ground Rules for Adding Graphics Three Ground Rules for Delivering Your Presentation

The BBP Checklists

Checklist: Planning Your First Five Slides Checklist: Planning the Rest of Your Slides Checklist: Preparing the Storyboard Checklist: Sketching the Storyboard Checklist: Adding Graphics to the Storyboard Checklist: Delivering Your Presentation

B. Presenting BBP with Two Views

Using Slide Show View and Tools Using Presenter View and Tools

Delivering a Presentation Using Presenter View

C. Starting Your Point A and B Headlines D. Starting Your Call to Action Headlines E. Creating Custom BBP Layouts

Creating the Key Point Slide Layout Manually Creating the Explanation Slide Layout Manually Creating the Detail Slide Layout Manually Adding an Optional Navigation Bar Manually Adding Automated Animation Adjusting the Notes Master Layout

Index About the Author

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