Strategize · Product Strategy and Product Roadmap Practices for the Digital Age by Pichler, Roman -- Read -- Imperial Library of Trantor

Index

Title Page Copyright Dedication Table of Contents Acknowledgments Preface

The Big Picture: Vision, Strategy, Roadmap, and Backlog A Brief Guide to This Book

Part 1: Product Strategy

Strategy Foundations

Understand What a Product Strategy Is Think Big and Describe Your Vision Find Out How Vision, Strategy, and Tactics Relate Let the Business Strategy Guide the Product Strategy Be Clear on Your Innovation Strategy Take Advantage of the Product Life Cycle Model Capture Your Strategy with the Product Vision Board Complement Your Strategy with a Business Model Choose the Right Key Performance Indicators (KPIs) for Your Product Track the Product Performance with a Product Scorecard Complement KPIs with Operational Metrics Engage the Stakeholders Review and Update the Product Strategy

Strategy Development

Segment the Market Pick the Right Segment Use Personas to Describe the Customers and Users Find an Itch That’s Worth Scratching Clearly State the Value Your Product Creates Make Your Product Stand Out Eliminate Features Offer a Great Customer Experience Build Variants and Unbundle Your Product (Re-) Position Your Product

Strategy Validation

Iteratively Test and Correct Your Strategy Determine the Necessary Validation Effort Involve the Right People Use Data to Make Decisions Turn Failure into Opportunity Get Out of the Building Identify the Biggest Risk Choose the Right Validation Techniques Directly Observe Customers and Users Carry Out Problem Interviews Create Minimum Viable Products Build Spikes to Assess Technical Feasibility Pivot, Persevere, or Stop Use Agile Techniques to Manage the Validation Work

Part 2: Product Roadmap

Roadmap Foundations

Why You Need a Product Roadmap Be Clear on the Different Types and Formats of Product Roadmaps Choose the Right Roadmapping Approach Understand Who Benefits from Your Roadmap Involve the Stakeholders Get the Relationship between the Roadmap and the Product Backlog Right Avoid These Common Roadmapping Mistakes

Roadmap Development

Make Your Product Roadmap SMART Take Advantage of Release Goals Capture Your Roadmap with the GO Template Determine the Right Release Contents Get the Features on Your Roadmap Right Identify the Success Factors Determine the Window of Opportunity Take Dependencies into Account Make Your Roadmap Measurable

Roadmap Changes

Track the Progress Review and Change the Roadmap

Portfolio Roadmaps

Why You Should Use a Portfolio Roadmap Plan Your Portfolio with the GO Portfolio Roadmap Address These Portfolio Challenges

Epilogue About the Author References Notes