Meatonomics by Simon, David Robinson -- Read -- Imperial Library of Trantor

Index

Cover Page Praise for Meatonomics Title Page Copyright Dedication CONTENTS AUTHOR'S NOTE INTRODUCTION

Meet the Owners Is It Sustainable? The Price We Pay How Did We Get Here? The Purpose of This Book

I: INFLUENCING THE CONSUMER

1: The Brave New World of Government Marketing

Checkoff Programs: Unseen and Unknown, But Felt Everywhere Checking Out Checkoffs Weird Science The Dubious Value of Checkoffs Food for Thought

2: Massaging the Message: Shaping Consumer Beliefs

A Flu by Any Other Name What's in a Name? Hearts and Minds Hitting Below the Belt Protein Preaching Where Do You Get Your Protein? The Meaning of Is Food for Thought

3: Sausage Making and Lawmaking: Influence in the Political Process

How to Get to Washington Money Talks There Oughta Be a Law—Common Law and Animal Protection Humanity Dick—Statutes and Animal Protection Customary Farming Exemptions Enforcement Challenges Wrist Slapping Cheeseburger Laws The Green Scare Let's Get Federal The Twenty-Eight-Hour Law The Humane Methods of Slaughter Act Factory Problems—Rare or Routine? Rethinking Corporate Benevolence Food for Thought

4: Regulatory Conflict and Consumer Confusion

Who's in Charge? Labeling GE Foods Hiding the Growth Hormone Food Safety, the FDA Way USDA to Americans: Avoid Unhealthy Food but Please, Buy More of It Just Say Yes to Cheese Arsenic in the Meat What's in a Name? Behind the Revolving Door Food for Thought

II: THE HIDDEN COSTS OF MEATONOMICS

5: Feeding at the Subsidy Trough

Cheap Meat Externalities: Looking Outside the Box An Upside-Down Industry Feeding at the Trough Who Gets the Handouts? Buying the Farm in Rural America Subsidies and the Rise of Factory Farms Beggaring the Neighbors Monsanto Appreciates Your Donation The Bill We Love to Hate Food for Thought

6: Diseases and Doctor Bills

Meat and Disease How We Stack Up Obeying the Law of Demand Retail Prices and Consumption Levels of Animal Foods Much Meat, Much Malady Fecal Contamination and Bacterial Disease Antibiotics Hormones in Milk and Beef Adding It Up Is It Fair to Count These Costs? Food for Thought

7: The Sustainability Challenge

Farming and Nature Sustainability Solutions “Sustainable” Meat Production? Pondering Polyface Manic for Organic Loco for Local Adding Up the Costs Meet Your Dirt Farming and Warming Pesticides and Fertilizers Feces and Fumes A Bunch of Manure Where Were the Regulators? The Case against Industrial Vegetables What It All Means Food for Thought

8: The Costs of Cruelty

The Cartesian Method Fish and Pain Fish and Emotion Down on the Fish Farm Fish Kill, the Farm Way Why Consider Fish? Measuring Cruelty's Costs to People What Now? Food for Thought

9: Fishing Follies

Incidental Taking Subsidies on the High Seas Fish Farming Sustainability Issues in Fish Farming Where Are the Little Fish? The Future of Fish Farming Adding It Up What's Missing? Rethinking Supply and Demand Food for Thought

10: Recipes for Change

Summary Contemplating the Costs The Solution Be the Change Pigs, Pigou, and the Pigovian Tax Taxing Meat and Dairy A Tax Credit in Every Pocket Revamping the USDA Hunting the Bounties The Meat Tax Delivers Trade-Offs

ACKNOWLEDGMENTS APPENDIX A: Animal Foods and Human Health

A Red Flag for Red Meat: Issues with Beef and Pork Dairy Dairy, Quite Contrary: Issues with Milk, Cheese, and Butter Egg-cess: Issues in Eating Eggs and Chicken Something's Fishy: Issues in Eating Seafood

Appendix B: Summary of the Annual Externalized Costs of US Animal Food Production (in billions) Appendix C: Economic Effects of Proposed Meat Tax and Support Changes

Weighted Average Elasticity Rate Changes in Subsidies and Other Support Drop in Consumption New Tax Burden Tax Credits Lower Government Payments Under Medicare and Medicaid Programs Change in US Treasury's Cash Flow Declines in Externalized Costs

Appendix D: Factory Farming Practices

It's a Hog's Life Dairy's Dark Side Veal Calves Battery Cows The Chicken and the Egg Life in the Industrial Henhouse Innovation in Egg Production Forced Molting The Uncontrollable Urge to Act Like a Chicken Cage-Not-So-Free The Secret Lives of Chickens Enriched Cages

ENDNOTES

Author's Note Introduction Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 Chapter 7 Chapter 8 Chapter 9 Chapter 10 Appendix A Appendix B Appendix C Appendix D

INDEX ABOUT THE AUTHOR TO OUR READERS

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