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Imperial Library
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Index
Cover
Contents
Title
Copyright
Dedication
Acknowledgments
About the Author
Introduction: An Industry Being Reborn and Reinvented
Chapter 1: A New Take on Credit and Lending
When Your Credit Score Becomes More Important Than Actual Risk
Taking a Fresh Look at Lending
A Different Type of Credit Assessment Based on Community
Through the Looking Glass: Lending 3.0?
The Key Lessons
Participant Profiles
Notes
Chapter 2: The Era of the Faster, Smarter Payment
What Does History Teach Us about Payments?
Disrupting Payments, and Making Payments Disappear
The Internet Changes the Rules
Do We Need Common Standards or Banks in the Payments System?
When Innovation and the Free Market are Not Enough
Through the Looking Glass: The Invisible, Instant Payment
The Key Lessons
Participant Profiles
Notes
Chapter 3: Banks That Build Their Brand without Branches
The Historical Use of the Web
Solving the Revenue Problem
What Happens When Alternative Channels are Your Only Revenue Source?
A New Approach to Banking, or Hedging the Branch Bet?
The Key Lessons
Participant Profiles
Notes
Chapter 4: How the Crowd Is Changing Brand Advocacy in Banking
Social Media is Just Getting Started
Building Brand through Community
Social Banking from Down Under
Organizational Approaches to Social Media: Ban or Boost?
The Key Lessons
Participant Profiles
Notes
Chapter 5: Not Your Father’s Banking Habits
The “See-and-Hear” Generation
Advocacy is Built through Seeing and Hearing a Brand
The De-banked Generation
How Branch Economics are Changing with Behavior
Why Banks are Comparatively Poor Profit Engines
Would Google, Facebook, or Apple be Better at Banking?
What will the Future Bring?
The Key Lessons
Participant Profiles
Notes
Chapter 6: Is Bitcoin the End of Cash?
Bitcoin Is “Real”—Deal with It
The Death of Cash by “a Thousand Cuts”
The Digital Money Everyone’s Talking About
The Case for a Legitimate Digital Currency—Canada’s Mint Chip
Will Digital Cash Kill the Dollar?
The Key Lessons
Participant Profiles
Notes
Chapter 7: Moving from Personal Financial Management to Personal Financial Performance
Information and Content Is Not Advice
Geezeo: The Core Goals of PFM
Money Desktop: Where Visualization Is Key
The Role of Interface and Real-Time Messaging
The Key Lessons
The Participants
Notes
Chapter 8: When Technology Becomes Humanlike, Does a Real Human Provide a Differentiated Experience?
How Design and Computing Power Has Changed the Role of Technology
Can Voice Recognition Solve Our Identity and Service Challenges?
The Key Lessons
Participant Profiles
Notes
Chapter 9: Here Come the Neo-Banks!
Are Innovators Disrupting Traditional Retail Banks?
Making Banking “Simple”
Time to @getMoven!
Bluebird Takes Flight
Will the “Bank” Ever Disappear?
The Key Lessons
Participant Profiles
Notes
Chapter 10: Building Experiences Customers Love
The Failings of Broadcast Brand Recall
Building Advocacy, Not Recall
Engaging the Customer 3.0
The Future of Engagement: Beyond Marketing
The Key Lessons
Participant Profiles
Notes
Chapter 11: Money Can Buy Happiness
The Real Cost of Loyalty and Frequency
Enter Smartphone Loyalty
The Key Lessons
Participant Profile
Notes
Conclusion: We’re Not Breaking Banking, We’re Rebooting and Rebuilding It
Index
End User License Agreement
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