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Index
Cover Page
Title
Copyright
Dedication
How to Read This Book
Contents
INTRODUCTION
THE TICKET BOOTH: TO RIDE OR NOT TO RIDE.
The Moment of Uh-Oh!
NOW Is the Time to Ride
Decision Time
What This Book Will Do
CHAPTER : 1 THE HEIGHT REQUIREMENT
WHAT IT REALLY TAKES TO SURVIVE AND THRIVE IN BUSINESS.
Finding What Matters
Finding Your Passion
Finding Your Fight
Finding Your Strength
Your Car Awaits!
CHAPTER 2: SECURE YOUR SHOULDER HARNESS
YOU WILL BE THRASHED ABOUT (SEVERELY AT TIMES).
Beware the Crabs
Embrace Your Freaky Nature: Five Strategies
1. Stop Being Likable
2. Become Laughable
3. Define Success
4. Get a Grip
5. Reduce Recovery Time
The Track Ahead
CHAPTER 3: FUEL FOR THE MOTOR
SHUT YOUR MOUTH (AND OTHER SALES ESSENTIALS).
The Choice
Your Number One Job
There’s No Hiding (embarrassing!)
You Already Know How to Sell
Building Your Sales Muscles: Nine Steps
1. Don’t Kill Your Customers
2. Get in Bed with Your Customer
3. Don’t Be a First Date Fred
4. Sell Like John Lennon
5. Find a Bridge
6. Sell in Bulk
7. Deliver Shock and Awe
8. Sell to the Best, Forget the Rest
9. Find Your Dream 50
CHAPTER 4: FILLING YOUR EMPTY SEATS
FIND THE BEST OR DIE WITH THE REST (YOUR CHOICE).
The Entrepreneur’s Dilemma
The Costliest Mistakes You Can Make
A-Players Only
Building a High-Performance Culture
Recruiting: Your Key Skill
Be a Master Recruiter: Three Principles
Principle 1: Know What You Want
Principle 2: Know What They Want
Principle 3: The F-Factor
Putting Out the Fire with Gasoline
CHAPTER 5: RIDING IN THE FRONT SEAT
LEADERSHIP: STEPPING UP WITHOUT SCREWING UP.
It’s Your Fault
This Ain’t Your Daddy’s Leadership
Enter the 21st Century Leader: Four Qualities
1. Leaders Set the Pace
2. Leaders Do What’s Unpopular
3. Leaders Grow Others
4. Leaders Let Others Lead
The Gift of Leadership
CHAPTER 6: PICKING UP SPEED
BECOME INSANELY PRODUCTIVE WITHOUT LOSING YOUR MIND.
Your Success Vitals: Four Keys
1. Your Vital Functions
2. Your Vital Priorities
3. Your Vital Metrics
4. Your Vital Improvements
A Success Vitals Summary
So What’s Stopping You?
CHAPTER 7: HANDS IN THE AIR
TERROR IS PART OF THE THRILL (NO, REALLY).
Facing Down Fear
Six Brain Hacks to Conquer Fear
Terrifyingly Thrilling!
CHAPTER 8: SMILE FOR THE CAMERA
DON’T MISS THE POINT.
DON’T: Want What You Don’t Want
DON’T: Miss the Point
DO: The Right Thing
DO: Trust Your Gut
DO: Keep Your Resolve
DON’T: Forget Why
DO: Seek your Greatness
EPILOGUE
FINAL WORD
ACKNOWLEDGEMENTS
ADDITIONAL RESOURCES
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