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Index
PROLOGUE
TITLE PAGE
COPYRIGHT PAGE
DEDICATION
CONTENTS
PREFACE
WHO THIS BOOK IS FOR
HOW TO USE THIS BOOK
HOW THIS BOOK IS DIFFERENT FROM ENTREPRENO’S, THE WEBCOMICS
Chapter 1 Getting Ready
Know Thyself
Chapter 2 Impressions vs. Reality
The End of the Tunnel
Friendship
Networking
The Perfect Launch
No Matter What, You've Still Got Pizza
Chapter 3 Co-foundership
Do You Need a Co-founder?
Co-founder's Dilemma
Match Made in Heaven
Good Cop, Bad Cop
All Is Fair in Love and... Startup
Distance
Trust
Communication
Chapter 4 Demands of Startup Culture
Rapid Development
Logo Matters
Holiday Conference Call
The Burning Entrepreneur
Lean Startup
The First 100 Likes
The Rollercoaster Ride
Chapter 5 Productivity Issues
Productivity Debated
Everyone Works Differently
Brainstorming
Collaboration
Chapter 6 Imbalance
Staying Above Water
Get Set, Go!
Connectivity
Bottom Line
Always Open
Chapter 7 Public Relations Problems
Winning Social Media Strategy
To Pitch or Not to Pitch
Stealth Mode
Dirty Laundry
Chapter 8 Working Environments
Home
Coffee Shop and Library
Co-working Space
Office
Everywhere Else
Chapter 9 Sustainability
You Are Human
Team
Beyond the Team
Planning
Product Development
Infrastructure
Chapter 10 Wrapping Up
Rethink
ACKNOWLEDGEMENTS
ABOUT THE AUTHOR
EPILOGUE
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