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Index
Title page
Copyright information
About the authors
Authors’ note
Dedication
Contents
Introduction
1. Why become an entrepreneur?
2. The emotional roller coaster
3. On your own or with a partner?
4. Working out what you have to offer
5. Finding your niche
6. Researching and testing the market
7. Deciding what action you can afford to take
8. Making sure the price is right
9. Setting up the business infrastructure
10. Branding your venture
11. Branding yourself
12. Setting up your website
13. Get the assets and equipment to launch
14. Communicating that you are open for business
15. Converting leads to sales
16. One lead leads to another
17. Networking
18. Using social media to grow your venture
19. Marketing your maturing enterprise
20. Offering new products and reaching new markets
21. Growing your venture through win-win relationships
22. Achieving work–life balance
23. Employing others
24. Serial entrepreneurship
25. New horizons
Acknowledgements
Index
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