How to Kill a Unicorn by Payne, Mark -- Read -- Imperial Library of Trantor

Index

Cover Title Page Copyright Dedication Contents Foreplay 1. Seeing Through It 2. The Two-Sided Problem 3. The Two-Sided Solution 4. The Stretch Factor 5. The Wow and the How 6. The Need for Speed 7. Seeing the Obvious for the First Time 8. The Question of Transformation 9. Lessons from the Spatula Photo Insert 10. Bend, Don’t Break 11. Insights About Insights 12. Choice Advice About Innovation Strategy 13. 2B or Not 2B 14. A Little Myth Busting 15. The F-Word 16. Making It Work 17. Monday Morning Acknowledgments

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