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Index
Contents
About the Book
About the Authors
Title Page
Dedication
Introduction by Sir Richard Branson
The Velocity Principles
The Seven Laws of Velocity
I: A Smith & Wesson Beats Four Aces
II: It’s Easier Done than Said
III: The Best Advertising Isn’t Advertising
IV: Convenient is the Enemy of Right
V: Respect Human Nature
VI: No Good Joke Survives a Committee of Six
VII: Have a Purpose Larger than Yourself
In Conclusion
The Velocity Index
Index
Acknowledgements
Copyright
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