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Index
TABLE OF CONTENTS
FOREWORD
ABOUT THE AUTHOR
INTRODUCTION
How Wedding Photography Has Changed
A Different Approach
1. WHAT SHAPES YOUR PHOTOGRAPHY?
Pivotal Moments in Your Life
The Influence of Other Artists
Learning from the Masters
Influential Photographers
Your Clients’ Perspectives
A Grandmother’s Love
Colleen’s Story
Summary
2. CREATING YOUR OWN STYLE
What is Style?
Applying Your Life Experience to the Shoot
Get Passionate
The Style Equation
Don’t Be Led Astray
3. THE PERFECT WEDDING IMAGE
What Makes a Good Photograph?
Lighting
Composition Basics
Tips for Success
Make a Mental Shoot List
See the Moment (and Improve It)
Hone Your People Skills
Get Organized
Know the Locations
Photograph the Guests
Each Wedding is Different
Summary
4. THE EVENT AS IT UNFOLDS
The Engagement Shoot
The Bride
Preparations
Details
Key Relationships
The Bride’s Family Portrait
The Bridal Attendants
A Proud Day
The Bridal Portrait
The Groom
Details
Portrait of a Man
Key Relationships
The Groom’s Family Portrait
The Groomsmen
An Anxious Wait
Guests Arriving
The Bride Arrives
The Ceremony
Father and Daughter
Here Comes the Bride
The Vows
Outdoor and Nontraditional Ceremonies
Traditions, Culture, and Religion
Architecture
Additional Details
After the Ceremony
Introducing the Newlyweds
Congratulations
Love Flows
Location, Location, Location
The Bridal Party
The Couple
The Reception
Fine Details
A Slideshow to Cherish
5. SELLING YOUR PRODUCTS
Determining Your Studio’s Image
The Initial Interview
First Impressions
Directing the Interview
Handling Objections
Selling After Clients Have Booked
Presenting the Image
Additional Tips for Selling
Provide Honest, Professional Advice
Sell Your Work as Art
Show Clients the Value of Photography
Offer Prepurchase Options
Pricing
6. CREATING A MASTER IMAGE
The Basic Principles
Exposure
Dodging and Burning
Contrast (Paper Grade)
Color
Grain
Having Direction and Vision
Center of Interest
Impact
Composition
Create the Mood
Creating a Great Base
Check for Exposure Limitations
Create Layers
Additional Shadow Detail
Applying Detail
Save the File
Flatten the Image
Noise Reduction
Remove Dust and Distracting Elements
Capture Sharpening
Applying Your Vision and Shaping Your Print
Exposure
Dodging and Burning
Contrast
Color
Black & White
Selective Softness
Grain
Sharpness
7. PRINTING AND PRESENTATION
Printing
Output Sharpening
Add Noise
Soft Proofing
Selecting Your Print Medium
Presentation Basics
Research
The Test of Time
Additional Products
Fine-Art Products
The Classic Gallery Print
Canvas Prints
Portfolio Collections
8. ALBUMS AND ART BOOKS
Image Selection
Design Principles
Research
Composition
Types of Albums
Classic Albums
Magazine Albums
Combination Albums
Art Book Collections
What Does a Great Album Mean?
9. EQUIPMENT AND WORKFLOW
Equipment
Budget
Camera
Computer Hardware
Software
Digital Workflow
Quality
Time Management
Cost Management
File Management
Sample Digital Workflow
Image Capture
Image Downloads
Image Editing
Image Processing
In Closing
CONCLUSION
In Review
Moving Ahead
Establish the Right Mind-Set
Find Your Space to Dream
Make Plans to Live Your Dreams
In Closing
INDEX
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