The Fashion Designer Survival Guide by Gehlhar, Mary -- Read -- Imperial Library of Trantor

Index

Cover Image Title Page Contents Foreword Preface One Piece of Advice 1 Before You Start

The Reality You Survived the Bad News

2 The Fundamentals

The Plan Elements of the Plan Setting up the Business, by Melanie Jones

3 The Money

How Much Do You Need? Where to Find Money Factoring, by Tim Moore

4 Product Development

Know Your Customer Have a Point of View The Trends The Collection Signature Items The Quality Standard It Must Look the Price Commerciality and Show

5 Fabric and Materials

Learn First The Challenges The Sources Once You Order

6 Production

The Production Plan Sample Production Tips and Considerations When Hiring a Patternmaker, by Sally Beers Production Options Production Management Factory Management

7 Marketing and Branding Materials

Be Your Brand Logos Press and Sales Kits Other Marketing Materials

8 Sales

The Financial Realities of Selling Where to Sell Selling to the Stores Cold Calling,by Rachel Shechtman The Appointment The Order Getting Paid Customer Service and Supporting Sales Who Should Sell the Line? Trade Shows Making the Most of the Shows, by Barbara Kramer

9 Press and Public Relations

Good News/Bad News The PR Strategy Dressing Celebrities, by Roger Padilha Who Should Handle PR?

10 The Runway

To Show or Not to Show Producing a Runway Show Sponsorship

11 Copyrights and Knockoffs

12 Expanding the Business

Licensing A Second Line Partnerships/Consulting Creative Direction Investors and Partners Acknowledgments Notes Resources Index

Praise Copyright