How to Write a Business Plan by McKeever, Mike -- Read -- Imperial Library of Trantor

Index

Cover Title Copyright Dedication Acknowledgments About the Author Table of Contents 1 Why and How to Write a Business Plan

What Kind of Business Plan Do You Need? Why Write a Business Plan? Business Plans and Forms You’ll Find in This Book How to Use This Book to Write Your Business Plan Getting Started on Your Business Plan Why This Book Is for You!

2 Do You Really Want to Own a Business?

Identifying Your Personal Goals Self-Evaluation Exercises How to Use the Self-Evaluation Checklist Reality Check: Banker’s Analysis

3 Choosing the Right Business

Know Your Business Be Sure You Like Your Business Describe Your Business Taste, Trends, and Technology: How Will the Future Affect Your Business? Break-Even Analysis: Will Your Business Make Money? What You Have Accomplished

4 Potential Sources of Money to Start or Expand Your Small Business

Ways to Raise Money Common Money Sources to Start or Expand a Business Now That You’ve Proven Yourself, How About Expanding? If No One Will Finance Your Business, Try Again Secondary Sources of Financing for Start-Ups or Expansions Conclusion

5 Your Résumé and Financial Statement

Draft Your Business Accomplishment Résumé Draft Your Personal Financial Statement

6 Your Profit and Loss Forecast

What Is a Profit and Loss Forecast? Determine Your Average Cost of Sales Complete Your Profit and Loss Forecast Review Your Profit and Loss Forecast How Your Profit and Loss Forecast Relates to Your Income Tax Return

7 Your Cash Flow Forecast and Capital Spending Plan

What Isa Cash Flow Forecast? Prepare Your Capital Spending Plan Prepare Your Cash Flow Forecast Required Investment for Your Business Check for Trouble

8 Write Your Marketing and Personnel Plans

Marketing Plan Personnel Plan

9 Editing and Finalizing Your Business Plan

Decide How to Organize Your Plan Write Final Portions of Your Plan Create the Appendix Create Title Page and Table of Contents Complete Your Final Edit Consider Using a Business Consultant

10 Selling Your Business Plan

How to Ask for the Money You Need How to Approach Different Backers What to Do When Someone Says “Yes” Plan in Advance for Legal Details

11 After You Open—Keeping on the Path to Success

Watch Out for Problem Areas Getting Out of Business

12 Good Resources for Small Businesses

Business Consultants Online Business Resources Books Magazines—Continuing Small Business Help Formal Education

13 Business Plans for Nonprofits

Describe the Nonprofit Organization Forecast the Nonprofit’s Cash Needs Find Donors

Appendixes

A Business Plan for a Small Service Business B Business Plan for a Manufacturing Business C Business Plan for Project Development D How to Use the Downloadable Forms on the Nolo Website

Editing RTFs List of Forms Available on the Nolo Website

Index