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Index
Cover
Title
Copyright
Table of Contents
Foreword
Chapter 1 How Good We Had It: The Money-Making Machine Known as High-Tech
Chapter 2 Shifting Clouds and Changing Rules
Chapter 3 Looking Over the Margin Wall
Chapter 4 Learning to Love Micro-Transactions
Chapter 5 The Data Piling Up in the Corner
Chapter 6 Consumption Development: The Art and Science of Intelligent Listening
Chapter 7 Consumption Marketing: Micro-Marketing and Micro-Buzz
Chapter 8 Consumption Sales: After a Great Run, the Classic Model Gets an Overhaul
Chapter 9 Consumption Services: Will They Someday Own “The Number”?
Chapter 10 Customer Demand vs. Capital Markets: How Fast Should You Transform?
Chapter 11 The “S” Stands for Services
Endnotes
Index
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