Age of Propaganda · the Everyday Use and Abuse of Propaganda by Pratkanis, Anthony R. -- Read -- Imperial Library of Trantor

Index

Cover Title Page Dedication Why We Wrote This Book Introduction

1. Our Age of Propaganda

The Psychology of Everyday Persuasion

2. Mysterious Influence 3. Mindless Propaganda, Thoughtful Persuasion 4. The Rationalizing Animal 5. The Four Stratagems of Influence

Pre-Persuasion: Setting the Stage for Effective Influence

6. Words of Influence 7. Pictures in Our Heads 8. Saddam Hussein: The Hitler of Baghdad? 9. A Questionable Persuasion 10. The Power of Decoys 11. The Psychology of Factoids

Communicator Credibility: Real and Manufactured

The Message and How It Is Delivered

17. Packages 18. Self-Sell 19. If You Have Nothing to Say—Distract Them 20. Why Do They Keep Repeating the Same Ads? 21. If You Have Nothing to Say—Distract Them 22. If You Want to Gain an Inch, Ask for a Mile—Sometimes! 23. Protagoras' Ideal: One-Sided Puffery versus Two-Sided Debate

Emotional Appeals: Touch the Heart, Persuade the Mind

24. The Fear Appeal 25. The Granfalloon Technique 26. Guilt Sells 27. What Is the Influence of One Flower Given? 28. The Committed Heart 29. To Practice What You Preach 30. The Psychology of Scarcity and the Mystique of Phantoms

When Information Fails: The Challenge of Propaganda to Society

31. Education or Propaganda? 32. What Is News? 33. On the Ineffectiveness of Information Campaigns 34. Subliminal Sorcery: Who Is Seducing Whom? 35. Persuasion Direct 36. How to Become a Cult Leader 37. Propaganda in the Third Reich: A Case for Uncertainty

Counteracting the Tactics of Propaganda

38. Is Forewarned Forearmed? Or How to Really Resist Propaganda 39. What We Can Do to Stop Propaganda in Its Tracks 40. Peitho's Children

References About The Authors