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Preface to the updated edition.
Introduction.
Introduction to how Google works.
Keyword research. The most important step of SEO.
On-page SEO. How to let Google know what your page is about.
Link building. How to rank extremely high on Google.
Social media & SEO.
Web analytics in a nutshell. How to measure your success.
Troubleshooting common SEO problems & how to fix them.
Local SEO. SEO for local businesses.
The new meta: Microformats, Microdata, schema.org & Facebook Open Graph.
Everything You Need to Know About Penguin 2.0 & Hummingbird.
Bonus chapter: Google’s 2014 & 2015 algorithm updates.
Bonus chapter: The quick and dirty guide to pay-per-click advertising with Google AdWords.
Final thoughts.
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