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Imperial Library
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Index
SCIENTIFIC ADVERTISING
Contents
Chapter One - How Advertising Laws are Established
Chapter Two - Just Salesmanship
Chapter Three - Offer Service
Chapter Four - Mail Order Advertising - What it Teaches
Chapter Five - Headlines
Chapter Six - Psychology
Chapter Seven - Being Specific
Chapter Eight - Tell Your Full Story
Chapter Nine - Art in Advertising
Chapter Ten - Things Too Costly
Chapter Eleven - Information
Chapter Twelve - Strategy
Chapter Thirteen - Use of Samples
Chapter Fourteen - Getting Distribution
Chapter Fifteen - Test Campaigns
Chapter Sixteen - Leaning on Dealers
Chapter Seventeen - Individuality
Chapter Eighteen - Negative Advertising
Chapter Nineteen - Letter Writing
Chapter Twenty - A Name that Helps
Chapter Twenty One - Good Business
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