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Index
5 Myths about Generation Y Exploded Why Read On? Defining Gen Y Recommended Reading MYTH #1: Youth are CHEAP 1) Gen Y: it's a $10 trillion market 2) Youth are Market Leaders in Technology 3) Gen Y Sacrifice More than Adults 4) Gen Y has the Biggest Indirect Value 5 Key Statistics for the Gen Y Business Case Myth #1: Summary Myth #1: Recommended Reading Myth #1: What's Next? MYTH #2: Youth today are somehow DIFFERENT How to Cut Through the Gen Y B.S Unpacking The Gen Y Reality Are Gen Y Really Any Different? The 2 Key Reasons Gen Y are the Same as Every Other Generation So How Are Gen Y Different Myth #2: Summary Myth #2: Recommended Reading Myth #2: What's Next? MYTH #3: Youth are FICKLE Unpacking the Myth of Youth Loyalty A Few Things You Can't Explain 10 Facts About Millennials and Mobile Loyalty Why Gen Y Aren't Fickle 3 Reasons Why Experts Think Youth are Fickle (When They're Not) Myth #3: Summary Myth #3: Recommended Reading Myth #3: What's Next? MYTH #4: Youth are DIGITAL NATIVES A Little History Lesson Let's Look at the Mobile Generation 3 Reasons Why Gen Y Live Offline not Online: Myth #4: Summary Myth #4: Recommended Reading Myth #4: What's Next? MYTH #5: Youth are TECHNOLOGY ADDICTS Why the Idea of "Technology Addiction" is Misleading Key Statistics on Gen Y and Mobile Ownership Think About What Technology Does for Them Do Gen Y Want More Technology or More Humanity? Myth #5: Summary Myth #5: Recommended Reading
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