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Index
5 Myths about Generation Y Exploded
Why Read On?
Defining Gen Y
Recommended Reading
MYTH #1: Youth are CHEAP
1) Gen Y: it's a $10 trillion market
2) Youth are Market Leaders in Technology
3) Gen Y Sacrifice More than Adults
4) Gen Y has the Biggest Indirect Value
5 Key Statistics for the Gen Y Business Case
Myth #1: Summary
Myth #1: Recommended Reading
Myth #1: What's Next?
MYTH #2: Youth today are somehow DIFFERENT
How to Cut Through the Gen Y B.S
Unpacking The Gen Y Reality
Are Gen Y Really Any Different?
The 2 Key Reasons Gen Y are the Same as Every Other Generation
So How Are Gen Y Different
Myth #2: Summary
Myth #2: Recommended Reading
Myth #2: What's Next?
MYTH #3: Youth are FICKLE
Unpacking the Myth of Youth Loyalty
A Few Things You Can't Explain
10 Facts About Millennials and Mobile Loyalty
Why Gen Y Aren't Fickle
3 Reasons Why Experts Think Youth are Fickle (When They're Not)
Myth #3: Summary
Myth #3: Recommended Reading
Myth #3: What's Next?
MYTH #4: Youth are DIGITAL NATIVES
A Little History Lesson
Let's Look at the Mobile Generation
3 Reasons Why Gen Y Live Offline not Online:
Myth #4: Summary
Myth #4: Recommended Reading
Myth #4: What's Next?
MYTH #5: Youth are TECHNOLOGY ADDICTS
Why the Idea of "Technology Addiction" is Misleading
Key Statistics on Gen Y and Mobile Ownership
Think About What Technology Does for Them
Do Gen Y Want More Technology or More Humanity?
Myth #5: Summary
Myth #5: Recommended Reading
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