Crisis Ahead by Segal, Edward -- Read -- Imperial Library of Trantor

Index

Cover Contents Introduction Chapter 1: How Ready Are You? Find Out Now Before It’s Too Late

The 10 Rs of Crisis Management How Vulnerable Are You to a Crisis? Are You Ready for a Crisis? What Would You Do If …

Chapter 2: If You Fail to Plan, You’re Planning to Fail

10 Reasons Why You Need a Crisis Plan Your Early Warning System The Right Approach Customize Your Crisis Plan Why You Need a Plan B Your Crisis Management Team Why and How Your Response to a Crisis May Vary Document Your Crisis Next Steps Crisis Management and Communication Plan

Chapter 3: Put Your Plan to the Test

Practice Makes Perfect Back to School Groundhog Day

Chapter 4: When the Sh*t Hits the Fan: Best Practices

What to Do First Next Steps

Chapter 5: How to Work with the Media during a Crisis

“Mike Wallace Is Here” Some Truths about the Media Media Interview Checklist Sound Bites and Ink Bites Exercise: Write Your Own Sound Bite News Releases News Conference Checklist Newspaper Interviews Television Interviews Radio Interviews Satellite and Skype Media Tours Op-Eds and Bylined Articles Letters to the Editor Online Pressrooms When News Organizations Get the Facts Wrong Exercise: Play Reporter

Chapter 6: Learn from the Successes and Mistakes of Others

What Is a Crisis? Crisis Triggers Crisis Case Studies 101 Best Practices

Chapter 7: Bouncing Back: How to Recover from a Crisis

Road Map to Recovery Bounce Back Hall of Fame Your Continuing Education

Acknowledgments Notes Index About the Author