The Story Factor · Inspiration, Influence, and Persuasion Through the Art of Storytelling by Simmons, Annette -- Read -- Imperial Library of Trantor

Index

ALSO BY ANNETTE SIMMONS Title Page Dedication Acknowledgements Foreword Introduction 1 - The Six Stories You Need to Know How to Tell

Trust Me So . . . What’s Your Story? “Who I Am” Stories “Why I Am Here” Stories “The Vision” Story Teaching Stories “Values-in-Action” Stories “I Know What You Are Thinking” Stories

2 - What Is Story?

Naked Truth Excalibur Narrative Truths Holograms of Truth 1-900-4MEANING In the Land of the Blind Avoiding Alienation Programming Minds with Story Take a Walk in My Shoes

3 - What Story Can Do that Facts Can’t

But What Does It MEAN? That’s My Story and I’m Sticking with It People Are Not Rational Ten Situations Where Facts Are Inferior to Story Story Trumps Facts Fuzzy Wisdom

4 - How to Tell a Good Story

Oral Language Gesture Facial Expressions Body Language Sounds, Smells, and Tastes Irrelevant Detail Virtual Reality Timing and Pause Tone

5 - The Psychology of Story’s Influence

The Physics of Story Fishing for Momentum Touch Me, See Me, Feel Me The Human Condition “I Hate/Love My Job” Connect Before You Convince Psychological Baby Steps for Changing Minds Memory Device Hypnosis, Trance, and Story “I Was There” (Sort Of)

6 - Sound Bite or Epic?

Justice and Snake Oil Fingers in the Pie No Guarantees The Never-Ending Story The Story of Resistance Redefining “Day One” Your Character in the Epic Sense Bringing out the “Good One” The Best Story Wins Epic-Size Drama Everything Is Personal Lasting a Lifetime

7 - Influencing the Unwilling, Unconcerned, or Unmotivated

Heroes and Villains You Bunch of Losers The Truly Evil “Can’t Lose” Strategy Selling Justice The Cynical The Resentful The Jealous The Hopeless The Apathetic The Greedy

8 - Storylistening as a Tool of Influence

No Therapy Zone Verbal Download Blood Brothers and Sisters The Only Scarce Resource Listening for a Story of the Future Story Stoppers The Secret Advantage of Intelligence

9 - Storyteller Dos and Don’ts

Pandora’s Box Don’t Act Superior Don’t Bore Your Listeners Don’t Scare People or Make Them Feel Guilty Do Intrigue and Captivate Do Connect at the Level of Humanity Do Leave Them Feeling Hopeful

10 - The Life of a Storyteller

Culture Keeper Blame Cultures The Shadow Side of Story The “Truth” Spin Stories Disrupting the Status Quo A Daily Practice Live Your Story

11 - Story Thinking as a Skill

Money from Thin Air Tending the Golden Goose Retrospective Coherence The New Science of Complexity Reality-Based Storytelling Just Tell Them What Happened Story-Thinking Skills

Case Study Resources Storytelling in Action Bibliography Index Copyright Page

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