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Index
The Commoditization of Web Design
1990s: Age of the Dancing Bear
The Dot-Com Bubble
2000s: Bottom-Up Publishing Begins
Mid-2000s: Publishing Technology Breaks Free
2010s: The Tipping Point
The Economy of Scale Cycle
The Future for Web Design Professionals
The Three Types of Web Designer
Option 1: The Custom Website Niche
Option 2: The Product Development Market
Option 3: The Client-Facing Marketing Specialist
The Future For The Client-Facing Web Designer
A Radical New Approach
Phase One: Strategy
What Is Strategy?
The Circuit Model
Your Option: Marketing Strategist
Phase Two: Campaign Design
Context is Everything
Phase Three: Campaign Delivery
Phase Four: Live Operation
What Will You Do?
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