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Imperial Library
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Index
Title Page
Copyright Page
Dedication
Contents
Acknowledgments
Introduction
1 How to Write a Social Media Policy … Without Stepping on Legal Land Mines
2 Social (and Mobile) Recruiting, Hiring, and Firing: Legal Issues You Need to Know
3 Copyright, Trademark, and Fair Use: How to Share Content on Social Networks Without Getting Sued … or Losing Your Social Media Accounts
4 Marketing in Social Media: What You Need to Know
5 How to Make Required Disclosures in Digital Advertising
6 How to Run a Social Media “Contest” Without Losing the Prize
7 Thou Shalt Not Spam (on Social Networks)
8 A Word About (Mobile) Apps
9 Legal Issues for Blogs and Bloggers
10 “Business to Government”: Social Media Best Practices for Large Organizations and Social Compliance in Government
11 Digital Legacy (Who Gets Your Twitter and Other Digital Accounts When You Quit Your Job or When You Die)
12 Going Global: International Social Media Law
13 Nike: A Lesson in International Social Media Nondisclosure
14 Best Practices for Compliant Social Media: Case Studies
Conclusion
References
Index
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