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Imperial Library
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Index
About Creative Social
Introduction
When Computers Came with Soldering Irons
When the 12 KB GIF Banner Was King
From Alpha to Better: Online Advertising, from Then till Now
Anarchy vs Mainstream
Small Is Beautiful: Doing Good Digital Integration and the End of the Big Idea
What Would Bill Bernbach Think?
Would the Last Person to Leave Please Turn Out the Enlightenment?
How Advertising Can Become a Friend Whose Company You Enjoy, Rather Than Just an Annoying Salesman W
Why Don't You Just Switch Off Your Television Set and Go and Do Something Less Boring Instead?
Sound in Digital Advertising
The Latin Spirit
When Sweden Rules the World
Your Brand Is an Ape
Is Peep Culture the New Pop Culture?
Filter
Get Involved: How You Can Shape the Future of Digital Advertising
Brands as People
Behavioural Economics and What Lies Beneath
Being Good
Agency of the Future
A Blast from the Past from the Future
Appendix: Author Biogs
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