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Index
Foreword
The Secret to Launching a Successful Business Faster Than You Ever Imagined
Day 1: Don’t Start with Why, Start with What
Day 2: Creating Customers
Day 3: Selling What People Want to Buy
Day 4: Find Your Unique Value Proposition
Day 5: The Most Important Question
Day 6: The Price May Be Right
Day 7: Setting up Your Business
Day 8: Protect Your Success
Day 9: Set Up Shop Online
Day 10: Money, Money, Money
Day 11: Let’s Talk Numbers
Day 12: An Agile Approach to Business Branding
Day 13: The Dreaded Business Plan That Isn’t That Hard
Day 14: Location, Logistics, Launch
Day 15: It’s Time to Launch
Day 16: Your Customers Are in Social Media Groups—Are You?
Day 17: Buy Your Own Customers
Day 18: When Customers Compete to Work with You
Day 19: As Featured In
Day 20: Turbocharge Your Referrals Using Social Media
Day 21: Ninja-Like Conference and Trade-Show Marketing
Day 22: The Premier B2B Sales Engine
Day 23: Want Customers? Borrow Someone Else’s
Day 24: Fill Job Vacancies without Going Back to a Cubicle
Day 25: Going Where Your Customers Already Are
Day 26: Bartering—The Oldest Way to Get Customers
Day 27: Proving Your Product
Day 28: Teach Customers to Buy from You
Day 29: Trade Services for Experience
Day 30 How Passionate Are You?
The Finish Line (Or Is It?)
Acknowledgments
About the Author
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