Log In
Or create an account ->
Imperial Library
Home
About
News
Upload
Forum
Help
Login/SignUp
Index
Foreword
Preface
Acknowledgments
Chapter 1. The New Breed of Innovator
The New Breed of Innovator: Pragmatic Business
The New Breed of Innovator: Global Brand and Industrial Design
The New Breed of Innovator: Engineering and Advanced Thinking
So Who Are the New Breed of Innovators?
Innovation Revealed
Chapter 2. Pragmatic Innovation—The New Mandate
A Mandate for Change
Pragmatic Innovation (and How It Differs from Invention)
Moving from Invention to Innovation at Ford: The Redesign of the F-150
Innovation in Start-Ups
Manufacturing Quality—The New Commodity
Innovation—The New Mandate
The Global Dimension of Innovation
Surfing the Waves of Innovation
Chapter 3. The Art and Science of Business
Launching the Adidas 1
The Role of Marketing in the Early Stages of Product Development
The Ambiguity of Figuring Out Winning Products
A Sound Basis for Vision (Yes, You Can Go with Your Instinct)
A Process for Pragmatic Innovation
Identify an Area of Strategic Importance
Research People
Define the Opportunity
Define Design Criteria
Achieve the Criteria
Go/No-Go Decision
The Ground Rules: Understanding the Innovator's View of Procedures
Point 1: Thinking Required
Point 2: Innovation Yields Differentiation
Point 3: Don't Stop at Success
Point 4: Motivation Needed
Chapter 4. Identifying Today's Trends for Tomorrow's Innovations
Lead Users and New Technology
Apple: Trend Reader
So How Does One Read Trends?
Products Impacting Trends
In Reading Trends, It Is All About People
Designing the Mirra Chair
Chapter 5. Design for Desire—The New Product Prescription
The Harry Potter Phenomenon
Form and Function
The Experience Economy
The Fantasy Economy
Fantasy in Everyday Products
Form and Function Fulfilling Fantasy
The Harry Potter Fantasy
Fantasy-Driven Products in Everyday Experiences
Chapter 6. The Powers of Stakeholders—People Fueling Innovation
Lubrizol—from Technology to Product
The Lens of Powers of 10
Powers of 10 in Action
Powers of 10 One: Molecular
Powers of 10 Two: Blending
Powers of 10 Three: Blending Machines
Powers of 10 Four: System Operation
Powers of 10 Five: Community
Powers of 10 Six: Region
Powers of 10 Seven: Continent
Powers of 10 Eight: Global Environment
Scenarios Ensure That People Remain Real
Chapter 7. B-to-B Innovation—The New Frontier of Fantasy
The Industrial Frontier
Fantasy in Industrial Products
RedZone Robotics: Going from Projects to Products
The Strategic Plan
Strategy One: Identify and Understand Stakeholders
Strategy Two: Planning the Product
Strategy Three: Planning the Corporate Approach to Product Development
The Result: Sewer Repair and Beyond
The World Above the Sewer
Chapter 8. Making Decisions for Profit—Success Emerging from Chaos
Complexity in the Decision-Making Process
Organizing the Decision-Making Process
The Butterfly Effect
Chaos Within Structure
Interdisciplinary Decision Making
Chapter 9. A Process for Product Innovation
New Balance
Innovation by Cooperation
A Case Study in Innovation for New Balance: Four Phases of New Product Development
Phase I: Identifying Product Opportunities
Phase II: Understanding the Product Opportunity
Phase III: Conceptualizing the Product Opportunity
Phase IV: Realizing the Product Opportunity
Chapter 10. Creating a Blanket of IP to Protect Your Brand from the Elements
Swiffer: A P&G Innovation Success
Why Is Swiffer Out Front?
IP: Utility Patents
IP: Design Patents
IP: Copyright and Trademark
IP: Trade Dress
IP: Trade Secret
IP: Provisional Patents
Using IP for Brand and Product Life Cycle
Patenting a Product System
Patenting Product Manufacture and Delivery
IP in Summary
Chapter 11. To Hire Consultants or Build Internally—That Is the Question
The Power of Design
Using Product Development Consultants
IDEO: The Starbucks of Product Design
The Consultant Menu
Product Insight: Customer Research and Design
Hiring to Balance Soft and Hard Quality
Managing Design
Epilogue. The Powers of Innovation—The New Economy of Opportunity
The Power of the Individual
The Power to Redirect the Company
The Power to Expand the Market
The Power to Redefine Our Local Environment
The Power of Shifts in the Global Economy
The Power of the New Renaissance
Index
← Prev
Back
Next →
← Prev
Back
Next →