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Index
Foreword Preface Acknowledgments Chapter 1. The New Breed of Innovator
The New Breed of Innovator: Pragmatic Business The New Breed of Innovator: Global Brand and Industrial Design The New Breed of Innovator: Engineering and Advanced Thinking So Who Are the New Breed of Innovators? Innovation Revealed
Chapter 2. Pragmatic Innovation—The New Mandate
A Mandate for Change Pragmatic Innovation (and How It Differs from Invention) Moving from Invention to Innovation at Ford: The Redesign of the F-150 Innovation in Start-Ups Manufacturing Quality—The New Commodity Innovation—The New Mandate The Global Dimension of Innovation Surfing the Waves of Innovation
Chapter 3. The Art and Science of Business
Launching the Adidas 1 The Role of Marketing in the Early Stages of Product Development The Ambiguity of Figuring Out Winning Products A Sound Basis for Vision (Yes, You Can Go with Your Instinct) A Process for Pragmatic Innovation
Identify an Area of Strategic Importance Research People Define the Opportunity Define Design Criteria Achieve the Criteria Go/No-Go Decision
The Ground Rules: Understanding the Innovator's View of Procedures
Point 1: Thinking Required Point 2: Innovation Yields Differentiation Point 3: Don't Stop at Success Point 4: Motivation Needed
Chapter 4. Identifying Today's Trends for Tomorrow's Innovations
Lead Users and New Technology Apple: Trend Reader So How Does One Read Trends? Products Impacting Trends In Reading Trends, It Is All About People Designing the Mirra Chair
Chapter 5. Design for Desire—The New Product Prescription
The Harry Potter Phenomenon Form and Function The Experience Economy The Fantasy Economy
Fantasy in Everyday Products Form and Function Fulfilling Fantasy
The Harry Potter Fantasy Fantasy-Driven Products in Everyday Experiences
Chapter 6. The Powers of Stakeholders—People Fueling Innovation
Lubrizol—from Technology to Product The Lens of Powers of 10 Powers of 10 in Action
Powers of 10 One: Molecular Powers of 10 Two: Blending Powers of 10 Three: Blending Machines Powers of 10 Four: System Operation Powers of 10 Five: Community Powers of 10 Six: Region Powers of 10 Seven: Continent Powers of 10 Eight: Global Environment
Scenarios Ensure That People Remain Real
Chapter 7. B-to-B Innovation—The New Frontier of Fantasy
The Industrial Frontier Fantasy in Industrial Products RedZone Robotics: Going from Projects to Products The Strategic Plan
Strategy One: Identify and Understand Stakeholders Strategy Two: Planning the Product Strategy Three: Planning the Corporate Approach to Product Development
The Result: Sewer Repair and Beyond The World Above the Sewer
Chapter 8. Making Decisions for Profit—Success Emerging from Chaos
Complexity in the Decision-Making Process Organizing the Decision-Making Process The Butterfly Effect Chaos Within Structure Interdisciplinary Decision Making
Chapter 9. A Process for Product Innovation
New Balance Innovation by Cooperation A Case Study in Innovation for New Balance: Four Phases of New Product Development
Phase I: Identifying Product Opportunities Phase II: Understanding the Product Opportunity Phase III: Conceptualizing the Product Opportunity Phase IV: Realizing the Product Opportunity
Chapter 10. Creating a Blanket of IP to Protect Your Brand from the Elements
Swiffer: A P&G Innovation Success
Why Is Swiffer Out Front?
IP: Utility Patents IP: Design Patents IP: Copyright and Trademark IP: Trade Dress IP: Trade Secret IP: Provisional Patents Using IP for Brand and Product Life Cycle Patenting a Product System Patenting Product Manufacture and Delivery IP in Summary
Chapter 11. To Hire Consultants or Build Internally—That Is the Question
The Power of Design Using Product Development Consultants IDEO: The Starbucks of Product Design The Consultant Menu Product Insight: Customer Research and Design Hiring to Balance Soft and Hard Quality Managing Design
Epilogue. The Powers of Innovation—The New Economy of Opportunity
The Power of the Individual The Power to Redirect the Company The Power to Expand the Market The Power to Redefine Our Local Environment The Power of Shifts in the Global Economy The Power of the New Renaissance
Index
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