Bankable Business Plans by Rogoff, Edward G. -- Read -- Imperial Library of Trantor

Index

Cover Copyright Table of Contents ACKNOWLEDGMENTS FOREWORD PREFACE THE POWER OF A BANKABLE BUSINESS PLAN

THE TEN ESSENTIAL ACTION STEPS

IDENTIFY YOUR COMPANY’S INITIAL NEEDS

WHAT WILL YOU REQUIRE TO GET STARTED? The Major Expenses

CHOOSE A WINNING STRATEGY

WHAT WILL DISTINGUISH YOUR PRODUCT OR SERVICE FROM YOUR COMPETITION? Create A Powerful Competitive Advantage Use A SWOT Analysis To Determine The Competitive Advantage Of An Existing Business Plan Ahead: Anticipate An Exit Strategy Match Your Strategies To Any Type Of Industry Emerging Industries Maturing Industries Stagnant and Declining Industries Fragmented Industries Industries with Dominant Leaders The Best Strategies for Competing with Dominant Leaders

ANALYZE YOUR MARKET

WHO WILL WANT YOUR PRODUCT OR SERVICE? 1. Research Your Potential Market Thoroughly Target Your Market Like A Bull’s-Eye Test Before You Launch

DEVELOP A STRONG MARKETING CAMPAIGN

HOW WILL YOU REACH YOUR CUSTOMERS AND WHAT WILL YOU SAY TO THEM? The Four Ps Product Price Place Promotion

BUILD A DYNAMIC SALES EFFORT

HOW WILL YOU ATTRACT CUSTOMERS? Get An Order Today—Or Yesterday Make Sales A Priority For Everyone Never Delegate Yourself Completely Out Of Sales Create The Right Ethical Environment Be Highly Organized Compensate Based On Long-term Performance Your Sales Force Can Be Your Competitive Advantage

DESIGN YOUR COMPANY

HOW WILL YOU HIRE AND ORGANIZE YOUR WORKFORCE? Structuring Your Company PRODUCT ORGANIZATION GEOGRAPHICAL ORGANIZATION FUNCTIONAL ORGANIZATION MATRIX ORGANIZATION HYBRID ORGANIZATION Means Of Control Human Resource Management Legal Structures Matching The Legal Structure With Your Investors Franchises

TARGET YOUR FUNDING SOURCES

WHERE WILL YOU FIND FINANCING? Potential Sources Of Financing How Banks Decide On Loans

EXPLAIN YOUR FINANCIAL DATA

HOW WILL YOU CONVINCE OTHERS TO INVEST IN YOUR ENDEAVOUR? The Essential Financial Statements The Six Key Financial Assumptions How To Create Statements

Essential Financial Statements For Lightning Larry’s, Inc. USE THE RMA DATA

CHECK YOUR ANSWERS AGAINST THE ANSWER KEY Working With The RMA Data The Answer Key Revealed It Really Is That Simple

PUTTING IT INTO ACTION

WHAT A BUSINESS PLAN SHOULD LOOK LIKE The Physical Qualities The Actual Layout Have Outsiders Read It How Long Should It Take Me?

HOW TO CREATE A TIME LINE

The Primary Components Examples Of Time Lines

DEMONSTRATE THAT YOU CAN MANAGE CONTRADICTIONS

PRESENT YOURSELF IN THE BEST LIGHT

The Text Of Your Business Plan Your Résumé

MAKE A GREAT IN-PERSON PRESENTATION

Context Content Code

OUTLINES AND A SAMPLE BUSINESS PLAN

Outline For A Simple Business Plan Outline For A Complex Business Plan

S & J Advertising Resources Back Cover Material Index