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Index
Title Page
Copyright
Acknowledgements
A Note on Sources
1. Solving the Puzzle: An Introduction
The puzzle
Why parties don’t always do what we expect
Ideas, interests and institutions – and individuals: high politics and the Conservative Party
‘The party in the media’
A route map
Notes
2. Losing the Plot: Thatcher to Major, 1989–1997
Means, motive, and opportunity: setting Thatcher’s fall in context
Contest and resignation
Why she couldn’t hold on: ideas, interests, institutions – and individuals
‘The best we had’: John Major becomes Prime Minister
Clearing up and cleaning out
‘Keep a-hold of Nurse for fear of finding something worse’: beating Labour in 1992
‘Ashes in our mouths’
The party in the media turns on Major
Central Office and the constituencies
The leadership in question
‘Put up or shut up’: the 1995 leadership contest
Meet the new boss, same as the old boss
Going, going, gone: the long campaign for the 1997 general election
Notes
3. Tactics over Strategy: William Hague, 1997–2001
Hague wins the leadership
Initial complacency
Institutional fixes and individual missteps
Instincts not ideas
Search for a strategy
Up to the job?
Running back to mummy
Going hard on Europe
Locking in the new line
Common sense: populism emergent
Judgement calls
One step forward into modernization, two steps back into the comfort zone
False dawn
Trying to have it both ways
Playing the race card?
Trouble at the top
Banging the drum: the 2001 campaign
Notes
4. ‘Simply Not Up to It’: Iain Duncan Smith, 2001–2003
The 2001 leadership election I: the party in parliament
The 2001 leadership election II: the party in the country
On probation from the off
Softer image, same old solutions
Institutional tinkering
‘No cop in the Commons’, no traction in the country
Helping the vulnerable . . . but not the NHS?
‘Hague all over again’?
Mixed messages
The nasty party
‘Unite or die’
Into the bunker
The even nastier party?
Out of the woods?
‘Wabbling back to the Fire’
Endgame
Notes
5. Like Moths to a Flame: Michael Howard, 2003–2005
Assuming the crown
Different men, similar measures
Looking up
Too clever
Moths to a flame
Right to choose
‘Doing a William’ – or an Iain?
Notting Hill and beyond
‘Juices flowing’
Mixed messages
Law and disorder
Raising the temperature
Harping on the familiar
Down to earth with a bump
Notes
6. ‘Cometh the Hour, Cometh the Dave’: The Long Leadership Contest, May–December 2005
Post-mortem
Rules of the game
Setting out their stalls
The rules of the game – again
Beneath the froth
Blackpool
All over bar the voting
Notes
7. ‘The Politics of And’: Opposition, 2005–2010
Hitting the ground sprinting
‘Cut-through’
‘Non-stop political pyrotechnics’
‘Plenty more change to be made’
Pushing on, pushing through
Tougher times
No let-up
Airborne
Calibration
Steel core
‘Skid-mark’
Sticky patch
Gravitational pull
Rebalancing
Nerve
Breakthrough?
Cutting the complacency?
Missed opportunity or historic achievement? Election 2010
Of lemons and lemonade: forming the coalition
Notes
8. ‘The National Interest’: Coalition and Majority Government, 2010–2015
Hacks
Conflict: foreign and domestic
No pleasing some people: backbenchers, Europe, and a Budget
Burning bridges with the Lib Dems: Lords reform, boundaries, health, and the environment
Win some, lose some: gay marriage and immigration
Building a Conservative Britain
Crossing the line: referendum to election
Notes
9. Getting the Message: A Conclusion
The puzzle restated
Laying out the pieces
Putting all the pieces together
The complete package
Harsh realities: the politics of power
Notes
Index
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